Amazon Music integrates Twitch livestreaming into app

It’s almost a surprise that this hasn’t happened sooner, but Amazon Music has now integrated Twitch, the live streaming service owned by Amazon, into its Amazon Music mobile apps. Artists can now livestream via Twitch, with the streams appearing on their profile page in the Amazon Music mobile app, and followers will be alerted when they […]

Report claims Amazon is adding podcasts to its music service

When we interviewed Amazon’s music boss Steve Boom earlier this year, we asked him if Amazon Music might follow Spotify’s push into podcasts. “I can’t talk much about it… we’ve been noting with interest how much time they’re spending on podcasting, but I don’t really have much to say on it,” he said. That may change […]

Amazon Music goes deep on catalogue: starts with Bob Marley

Amazon Music has announced a new initiative called [Re]Discover, which it says will focus on digging into artists’ back catalogues. It’s kicking off with Bob Marley this month: there’s a [Re]Discover branded playlist drawn from his entire career, but also the launch of an ‘Official Bob Marley Store’ on Amazon’s main shopping service, bringing together music streams, […]

Amazon Music gets its own program for emerging artists

Amazon Music is the latest streaming service to launch a programme to push emerging artists. It is called Breakthrough and echoes the initiatives of Spotify (Radar), Apple Music (Up Next), Deezer (Next) and other rivals. The initial crop of acts is drawn from the US, UK and Germany – Arlo Parks, Jay1, Kiana Ledé, Gabby Barrett, Provinz […]

Twitch set for multi-week run of Amazon Music Sessions

Slowly but surely, the crossover between Amazon Music and its parent company’s Twitch subsidiary is growing. Amazon Music’s channel on the livestreaming platform has been ramping up during the Covid-19 pandemic, and the streaming service has also been throwing some promotional weight behind artists’ own streams on Twitch. Now it’s launching a series of ‘Amazon […]

Tools: Amazon Music for Artists. Navigating to success on Amazon

On many levels, Amazon has already proven its worth in shaking up the music streaming business – not least because it offers the most diversified selection of subscription tiers to consumers. It also made headlines last year by propelling Ellie Goulding’s Amazon-exclusive (a cover of Joni Mitchell’s ‘River’) to the top of the UK charts, […]

Sandbox Issue 251: Streaming and Music’s new formats

Lead: The playlist hasn’t killed the album… yet. Instead, artists and labels are caught between both and are starting to experiment with the shapes that releases can now take. Justin Bieber has begun chopping up his album into a series of EPs, designed in part to find the sweet spot on streaming services that drive […]

View-Tang Clan: Amazon Music makes Ol’ Dirty Bastard documentary

Wu-Tang Clan member Ol’ Dirty Bastard released his debut solo album ‘Return to the 36 Chambers: The Dirty Version’ on 28th March 1995. To mark its quarter-century anniversary Amazon has created the Unique: Return To The 36 Chambers 25 Years Later mini-documentary. It features previously unseen footage of the late rapper as well as interviews […]

Amazon Music launches analytics for artists with a mobile app

With more than 55 million music streaming users around the world, most of whom are paying, Amazon is the third biggest player in the global music subscriptions market behind Spotify and Apple Music. One area in which it has lagged those rivals has been artist analytics: the data it provides artists and their teams on […]

Amazon Prime membership has now grown to 150m worldwide

Usually when Music Ally reports on Amazon’s financial results, we add in a sentence noting that the company hasn’t disclosed any useful numbers for its music services. This time round, the reason is different: the company already disclosed some earlier in the month, when it revealed that it now has more than 55 million Amazon […]

Amazon Music is official digital partner for 2020 Brit Awards

The UK’s Brit Awards have a new partner from the world of streaming services. Amazon Music will be the ‘digital music partner’ for the event in February. That means Amazon’s music services will get to stream the performances from the awards after the event; host the official Brit Awards 2020 playlist as well as other […]

Taylor Swift tops Amazon Music’s most-streamed chart of 2019

Amazon is the latest streaming service to publish some year-end charts, including a new name as its most popular artist of 2019. Taylor Swift takes that honour for Amazon Music, joining Post Malone (Spotify) and J Balvin (Deezer), while Billie Eilish was Apple’s editor-chosen ‘Global Artist of the Year’, and Daddy Yankee / Snow had […]

Amazon’s free-streaming ambitions expand to more devices

When Amazon launched a free, ad-supported music-streaming service in April, it was only available in the US, for Echo smart speakers. That careful rollout is now expanding considerably: Amazon’s ad-supported music tier is now available in the UK and Germany too, through the Amazon Music smartphone app and FireTV devices as well as Echos. Limitations remain: this is […]

Amazon set to add music videos to Amazon Music Unlimited

Fresh from adding an ‘HD’ tier to its Music Unlimited streaming service, Amazon appears to be preparing to add another element in to the mix: music videos. At least, that’s the gist of a ‘direct license amendment’ sent to licensors on behalf of Amazon by rights-management firm Music Reports. The email, which Music Ally has […]

Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]

Executive moves: Adam Block and Per Sundin take new roles

The revolving door between major labels and streaming services continues to spin – and it IS a revolving door: UMG’s recent hiring of Spotify’s Mike Biggane as its EVP of music strategies and tactics shows the flow isn’t one-way. Amazon Music announced yesterday that Adam Block is its new global head of music catalogue. It’s […]

Amazon invites brands to test audio ads in free music service

Amazon launched its ad-supported music-streaming tier in April, initially in the US, but details of its plans for that advertising haven’t been talked about much. Now Advertising Age has bagged a copy of Amazon’s pitch deck to brands, and says that the likes of Colgate, L’Oréal and Lululemon are among those invited to test ‘audio ads’ […]

Report: Amazon had 32m music subscribers by April 2019

Amazon is famously cagey when it comes to releasing meaningful numbers for its music services, but a well-briefed report by the Financial Times this morning offers some new numbers. “The number of people subscribing to Amazon Music Unlimited has grown by about 70 per cent in the past year, according to people briefed on its performance,” it […]

Amazon debuts ‘Handpicked’ artist playlists, starting with Katy Perry

Ice cream. Weepy movies. Three-hour gym sessions. Howling at the moon like a crestfallen wolf. All good ways to respond to being dumped. Or you could listen to Katy Perry’s new ‘Songs About Moving On’ playlist on Amazon Music, of course. It’s the first in a new series of playlists for Amazon under the banner […]

Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]

Filing: Amazon spent $1.7bn on music and video content in Q1

We reported on Amazon’s latest financial results last week. In the official filing, the company revealed a music stat! Albeit one bundled in with video. “Total video and music expense was $1.5 billion and $1.7 billion in Q1 2018 and Q1 2019,” reported Amazon. “Total video and music expense includes licensing and production costs associated with […]

Amazon’s ad-supported music service launched in the US first

Some of its thunder may have been stolen by YouTube Music’s free, ad-supported launch on Google Home and other smart speakers, but Amazon has nevertheless launched its own free tier for Alexa-enabled devices. As reported prior to the launch, the tier is supported by advertising, and can be used by people without a Prime membership. […]

Report: Amazon Music will grow faster than rivals in the US

Earlier this week, we reported on figures published by research firm eMarketer, suggesting that Spotify might overtake Pandora for US listeners by 2021. Now the company has broken out some more of its predictions for the US market, this time focusing on Amazon’s music-streaming business. “Amazon Music will cross 35 million monthly listeners in the US this […]

Report 422: Playlisting’s next leap forward

Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience or just trying to make a living from making mood music, if you’re not on […]

Amazon gets artist-curated International Women’s Day playlists

This Friday (8 March) is International Women’s Day, which has become something that pretty much every music-streaming service throws its weight behind in some way, particularly curated playlists. Amazon Music, for example, has roped in a bunch of ‘guest curators’ from the artist world this year, and it’s a super selection: *takes deep breath* Jess […]

Mumford & Sons launch ‘reimagined’ songs for Amazon Music

British band Mumford & Sons have become the latest artist to produce some exclusive music for Amazon Music. Although in this case, the songs are already well-known: what’s exclusive are new ‘reimagined’ versions of ‘White Blank Page’ and ‘Forever’. Amazon is suggesting that fans say ‘Alexa, play the Amazon Original by Mumford and Sons’ to […]

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