Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]

Filing: Amazon spent $1.7bn on music and video content in Q1

We reported on Amazon’s latest financial results last week. In the official filing, the company revealed a music stat! Albeit one bundled in with video. “Total video and music expense was $1.5 billion and $1.7 billion in Q1 2018 and Q1 2019,” reported Amazon. “Total video and music expense includes licensing and production costs associated with […]

Amazon’s ad-supported music service launched in the US first

Some of its thunder may have been stolen by YouTube Music’s free, ad-supported launch on Google Home and other smart speakers, but Amazon has nevertheless launched its own free tier for Alexa-enabled devices. As reported prior to the launch, the tier is supported by advertising, and can be used by people without a Prime membership. […]

Report: Amazon Music will grow faster than rivals in the US

Earlier this week, we reported on figures published by research firm eMarketer, suggesting that Spotify might overtake Pandora for US listeners by 2021. Now the company has broken out some more of its predictions for the US market, this time focusing on Amazon’s music-streaming business. “Amazon Music will cross 35 million monthly listeners in the US this […]

Report 422: Playlisting’s next leap forward

Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience or just trying to make a living from making mood music, if you’re not on […]

Amazon gets artist-curated International Women’s Day playlists

This Friday (8 March) is International Women’s Day, which has become something that pretty much every music-streaming service throws its weight behind in some way, particularly curated playlists. Amazon Music, for example, has roped in a bunch of ‘guest curators’ from the artist world this year, and it’s a super selection: *takes deep breath* Jess […]

Mumford & Sons launch ‘reimagined’ songs for Amazon Music

British band Mumford & Sons have become the latest artist to produce some exclusive music for Amazon Music. Although in this case, the songs are already well-known: what’s exclusive are new ‘reimagined’ versions of ‘White Blank Page’ and ‘Forever’. Amazon is suggesting that fans say ‘Alexa, play the Amazon Original by Mumford and Sons’ to […]

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