Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions – one factor behind its reported overtaking of paying Spotify users in the US – the stakes have […]

Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across a variety of platforms. Can the “three-second rule” help advertising and marketing make its impact felt in a time of constant distractions? We look […]

WMG signs partnership to boost video advertising revenues

Warner Music Group has announced a new partnership, with Sony Pictures subsidiary Internet Media Services (IMS), which the label hopes will boost its advertising revenues in some under-monetised parts of the world. IMS will be managing the ad inventory for WMG’s YouTube channels in Russia, Poland, Spain, Portugal, and all of Latin America bar Brazil. […]

Spotify’s Danielle Lee talks brands, audio and diverse recruitment

“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict behaviour.” Danielle Lee is Spotify’s global head of partner solutions, charged with helping big brands tap in to […]

Facebook shuts down its ‘partner categories’ for ad-targeting

Facebook has announced that it’s shutting down its ‘partner categories’ ad-targeting feature. “This product enables third party data providers to offer their targeting directly on Facebook,” explained the social network in a brief blog post. “While this is common industry practice, we believe this step, winding down over the next six months, will help improve […]

Google publishes latest report on how it tackles ‘bad ads’

Among the areas of historical tension between music rightsholders and Google has been the use of its advertising network on piracy sites. Although in this case, Google has been pretty responsive, regularly providing updates on how it’s cracking down on ‘bad ads’ and advertisers across that network – something that’s not just about piracy. The […]

Humble Angel boss wants self-serve artist ads on Spotify

As the founder of Playlists.net and subsequently a playlists/streaming-focused executive at Warner Music, Kieron Donoghue knows a thing or two about the streaming ecosystem. Now running indie label Humble Angel Records, he’s published a blog post calling for Spotify to offer better and more-affordable self-serve advertising options for artists on its platform. Donoghue compares Spotify […]

Facebook tests relegating page posts to secondary news feed

In recent years, we’ve regularly covered claims by digital marketers that posts from their pages are seeing their ‘organic’ (i.e. not paid for) reach decline. Less of their fans are seeing their posts unless they pay to boost their reach. But now imagine a world where page posts are scrubbed from Facebook’s main news feed […]

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