Facebook shuts down its ‘partner categories’ for ad-targeting

Facebook has announced that it’s shutting down its ‘partner categories’ ad-targeting feature. “This product enables third party data providers to offer their targeting directly on Facebook,” explained the social network in a brief blog post. “While this is common industry practice, we believe this step, winding down over the next six months, will help improve […]

Google publishes latest report on how it tackles ‘bad ads’

Among the areas of historical tension between music rightsholders and Google has been the use of its advertising network on piracy sites. Although in this case, Google has been pretty responsive, regularly providing updates on how it’s cracking down on ‘bad ads’ and advertisers across that network – something that’s not just about piracy. The […]

Humble Angel boss wants self-serve artist ads on Spotify

As the founder of Playlists.net and subsequently a playlists/streaming-focused executive at Warner Music, Kieron Donoghue knows a thing or two about the streaming ecosystem. Now running indie label Humble Angel Records, he’s published a blog post calling for Spotify to offer better and more-affordable self-serve advertising options for artists on its platform. Donoghue compares Spotify […]

Facebook tests relegating page posts to secondary news feed

In recent years, we’ve regularly covered claims by digital marketers that posts from their pages are seeing their ‘organic’ (i.e. not paid for) reach decline. Less of their fans are seeing their posts unless they pay to boost their reach. But now imagine a world where page posts are scrubbed from Facebook’s main news feed […]

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