Facebook accused of misleading advertisers over growth in video usage

After the Cambridge Analytica scandal, a new problem has come knocking at the door of Facebook. Online marketing agency Crowd Siren is taking legal action against the social networking and, based on reviewing 80,000 pages of internal Facebook records, is claiming it knew about inflated metrics around video view times as early as 2015. “[Facebook] […]

eMarketer breaks down US digital-video advertising predictions

Research firm eMarketer has published its latest predictions for digital video advertising in the US, which includes a new number for YouTube. “This year, YouTube will generate $3.36 billion in net US video ad revenues, up 17.1% over last year,” claimed eMarketer. “YouTube now derives 73% of its ad revenues from video in the US. YouTube […]

Five trends for digital music marketing in 2018

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp. But what are […]

Interactive Marketing & Digital Advertising Manager – The Orchard – London

Position:  Interactive Marketing & Digital Advertising Manager Location:  London, UK Reporting to:  Senior Director, Interactive Marketing We’re looking for a savvy, seasoned digital music marketer to promote The Orchard’s distributed artists in Europe and beyond. The ideal candidate’s specialty lies in creating and executing strategic digital marketing campaigns designed to generate publicity and awareness, build […]

Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions – one factor behind its reported overtaking of paying Spotify users in the US – the stakes have […]

Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across a variety of platforms. Can the “three-second rule” help advertising and marketing make its impact felt in a time of constant distractions? We look […]

WMG signs partnership to boost video advertising revenues

Warner Music Group has announced a new partnership, with Sony Pictures subsidiary Internet Media Services (IMS), which the label hopes will boost its advertising revenues in some under-monetised parts of the world. IMS will be managing the ad inventory for WMG’s YouTube channels in Russia, Poland, Spain, Portugal, and all of Latin America bar Brazil. […]

Spotify’s Danielle Lee talks brands, audio and diverse recruitment

“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict behaviour.” Danielle Lee is Spotify’s global head of partner solutions, charged with helping big brands tap in to […]

Facebook shuts down its ‘partner categories’ for ad-targeting

Facebook has announced that it’s shutting down its ‘partner categories’ ad-targeting feature. “This product enables third party data providers to offer their targeting directly on Facebook,” explained the social network in a brief blog post. “While this is common industry practice, we believe this step, winding down over the next six months, will help improve […]

Google publishes latest report on how it tackles ‘bad ads’

Among the areas of historical tension between music rightsholders and Google has been the use of its advertising network on piracy sites. Although in this case, Google has been pretty responsive, regularly providing updates on how it’s cracking down on ‘bad ads’ and advertisers across that network – something that’s not just about piracy. The […]

Humble Angel boss wants self-serve artist ads on Spotify

As the founder of Playlists.net and subsequently a playlists/streaming-focused executive at Warner Music, Kieron Donoghue knows a thing or two about the streaming ecosystem. Now running indie label Humble Angel Records, he’s published a blog post calling for Spotify to offer better and more-affordable self-serve advertising options for artists on its platform. Donoghue compares Spotify […]

Facebook tests relegating page posts to secondary news feed

In recent years, we’ve regularly covered claims by digital marketers that posts from their pages are seeing their ‘organic’ (i.e. not paid for) reach decline. Less of their fans are seeing their posts unless they pay to boost their reach. But now imagine a world where page posts are scrubbed from Facebook’s main news feed […]

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