Google publishes latest report on how it tackles ‘bad ads’

Among the areas of historical tension between music rightsholders and Google has been the use of its advertising network on piracy sites. Although in this case, Google has been pretty responsive, regularly providing updates on how it’s cracking down on ‘bad ads’ and advertisers across that network – something that’s not just about piracy. The […]

Spotify launches its self-serve Ad Studio in the UK and Canada

Six months on from its public-beta launch in the US, Spotify’s Ad Studio is expanding to the UK and Canada. The self-serve advertising platform lowers the minimum price of an audio-ad campaign on Spotify, opening it up to smaller businesses – music companies included. Spotify says that 1,025 advertisers have created 4,736 campaigns using Ad […]

Humble Angel boss wants self-serve artist ads on Spotify

As the founder of and subsequently a playlists/streaming-focused executive at Warner Music, Kieron Donoghue knows a thing or two about the streaming ecosystem. Now running indie label Humble Angel Records, he’s published a blog post calling for Spotify to offer better and more-affordable self-serve advertising options for artists on its platform. Donoghue compares Spotify […]

Striking the right notes with artist-focused advertising

Forget big-budget TV ads, billboard campaigns and radio promos. How can labels and other music marketers capitalise on new technologies to run the most effective advertising campaigns for their artists? And how will these techs evolve in the future? That was the topic for a panel at the FastForward conference in Amsterdam today. Speakers included […]

Facebook tests relegating page posts to secondary news feed

In recent years, we’ve regularly covered claims by digital marketers that posts from their pages are seeing their ‘organic’ (i.e. not paid for) reach decline. Less of their fans are seeing their posts unless they pay to boost their reach. But now imagine a world where page posts are scrubbed from Facebook’s main news feed […]

Video publishers say Facebook mid-roll ads off to slow start

There are high expectations for Facebook’s plans to license music and share advertising revenues from streams of videos including it. But it’s important not to forget the question about how lucrative those revenues will be. Or won’t be, if you read Digiday’s feature offering early feedback from video publishers who’ve been testing Facebook’s ‘mid-roll’ ads […]

Vevo hopes for 30% growth after 2016 revenues of $500m

Vevo has been talking about the growth in its advertising business, with the music-videos service having taken in $500m in 2016. Chief sales officer Kevin McGurn told Business Insider that Vevo is expecting 30% growth in 2017, including nearly $200m in year-long ad commitments spawned by its shift towards ‘upfront’ sales of advertising, matching the […]

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