Author: Rocio Sanchez

Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]
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Source: Music ally

Researchers reveal tech to modify talking-head videos by editing text

A team of researchers at Stanford University have been showing off technology that they’ve created to perform “text-based editing of videos of talking heads”. What that means is, for a video of someone shot from the shoulders up talking about something, what they’re saying can be changed simply by editing its script. “The application uses […]
The post Researchers reveal tech to modify talking-head videos by editing text appeared first on Music Ally.
Source: Music ally

Record label 777 Music launches its own esports offshoot

The latest label exploring the crossover between music and esports is 777 Music, which has launched its own esports division. The company says it’s keen to explore the potential for genres beyond electronic-music to reap the rewards of pro-gaming partnerships. It has launched an online community for music and gaming fans, and is setting up […]
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Source: Music ally

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth […]
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Source: Music ally

Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas and a lot of new paths for marketing this year and beyond. Campaigns: TikTok goes all […]
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Source: Music ally

Sandbox Issue 225: Retargeting in an Age of Privacy

Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about why – if they put the work in – this can be more blessing than curse. Campaigns: Billie Eilish […]
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Source: Music ally

Report 422: Playlisting’s next leap forward

Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience or just trying to make a living from making mood music, if you’re not on […]
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Source: Music ally

Country Profile – France 2019

The “gilets jaunes” movement in France has had a significant negative impact on physical music sales, with protests peaking at the end of the year when those sales are typically at their strongest. This followed a 12-month period when France added 1m streaming subscribers
The post Country Profile – France 2019 appeared first on Music Ally.
Source: Music ally

Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]
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Source: Music ally

T Bone Burnett takes on big-tech companies in SXSW speech

Musician and producer T Bone Burnett has spoken out before on the relationship between technology companies and artists. Last week at SXSW, he gave a speech outlining how he feels about all this in 2019. “It must be becoming obvious to most people by now: the fact that we are in a battle. A battle […]
The post T Bone Burnett takes on big-tech companies in SXSW speech appeared first on Music Ally.
Source: Music ally

Report 421 :: AI on the Prize

Artificial intelligence is a hot ticket in the music industry and is spinning off in a variety of exciting new directions. It is being used to create music but also to power recommendations, to better understand the contexts of listening and to patch the leaks in the hull of metadata. It is, therefore, the Swiss […]
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Source: Music ally

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what they do and where they are taking synch – plus consider how AI is set to shake things up […]
The post Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter appeared first on Music Ally.
Source: Music ally

Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics

Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers while offering the desperate and gullible a quick fix. But the platforms are getting wise to […]
The post Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics appeared first on Music Ally.
Source: Music ally

Report 420: #2019Goals. The music industry’s key challenges this year… and how we can tackle them

Welcome to the first Music Ally Report of 2019. We’re taking a look at some of the key challenges that lie ahead for our industry this year – and how they might be tackled. From diversity to startups via fake music and taking a bite out of radio, we hope it’s a constructive take on […]
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Source: Music ally

Sandbox Issue 220: Vault-ing Ambitions

Lead: While Netflix viewers are currently obsessing over Marie Kondo and her rules on de-cluttering the home (instructing viewers to only hold onto the things that “spark joy”), a different approach needs to happen in digital marketing. Rather than binning everything but the essentials, archivists and markets should be retaining as much as they can […]
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Source: Music ally

Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR filters and scarcity to algorithmic personalisation of playlists, the continued rise of Latin […]
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Source: Music ally

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