Google’s Area 120 shuts Demand analytics for live music
Posted on: 11 novembre 2020, by : Stuart Dredge

In February this year, Google’s experimental division Area 120 launched something called Demand, in partnership with Pollstar.
It was a live-music analytics tool promising “actionable, real-time analytics facilitating better planning, pricing, marketing and sponsorship of live events through data in four key areas: trends, pricing, announcements and insights”.
Which sounded good, right up until the live music industry shut down in many parts of the world due to Covid-19 shortly afterwards, meaning very few events to provide such data.
The post Google’s Area 120 shuts Demand analytics for live music appeared first on Music Ally.
Source: Music ally

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