Day: 3 novembre 2020

RJ Thompson launches augmented reality app for latest album

There’s a mini-flurry of augmented reality experimentation going on in music at the moment, outside the big platforms (Instagram, Snapchat) and not always by artists on major labels.
RJ Thompson, for example, released his new album ‘Lifeline’ last week, complete with what’s being described as “the world’s first ever-evolving AR designed album artwork”.
The idea: fans who buy the album can download a companion app, then point their camera at the artwork – which will then change according to the time of day, year and weather.
Fans will also be able to scan the vinyl gatefold or CD booklet to unlock bonus content: sketches, videos, demo recordings and more, with new stuff added over the coming months.
“My idea from day one was to create something that feels like it evolves with you… that doesn’t start and end on the day you buy it, but that changes over time,” said Thompson, who worked with Spark Emerging Technologies on the app.
The post RJ Thompson launches augmented reality app for latest album appeared first on Music Ally.
Source: Music ally

KSI and Craig David turn into holograms for LadBible video

Craig David all over your… desk? The British star’s latest collaboration, with KSI, has been turned into an augmented reality video for online brand LadBible.
Fans can visit the microsite on their smartphones (here’s the link) and then point their camera at a space around them to pop up virtual versions of the pair performing their track ‘Really Love’.
LadBible worked with AR startup HoloMe on the campaign, with fans encouraged to screenshot the results to share with the #KSIhologram hashtag.
It’s the latest example of artists testing out AR with a big digital partner. See also: Sam Smith’s recent AR video that was created for Spotify.
The post KSI and Craig David turn into holograms for LadBible video appeared first on Music Ally.
Source: Music ally

Linkfire’s latest attribution data deal is with YouTube Music

Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. “In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those clicks translate into streams on the platforms,” promised the company.
It makes YouTube the latest service to sign on for Linkfire’s ‘attribution’ data drive, alongside Apple Music, Deezer, Pandora, Anghami and Boomplay among others.
Which, as sharp readers will have already spotted, leaves Spotify and Amazon Music as two of the remaining unchecked boxes on Linkfire’s to-do list.
The company has been pushing for these deals for some time, to give labels more useful data from the smart-links they use for marketing.
In October 2019, CEO Lars Ettrup told our Sandbox Summit conference that Linkfire would be able to attribute 50% of its traffic within six months, adding that “the goal of achieving 100% attribution is feasible in the very near future”.
The post Linkfire’s latest attribution data deal is with YouTube Music appeared first on Music Ally.
Source: Music ally

Taylor Swift fans celebrate as block on re-recordings ends

Remember in August 2019, when Taylor Swift talked about when the block on her re-recording her back catalogue would elapse?
“My contract says that starting November 2020, so next year, I can record albums one through five all over again,” said Swift at the time. “I’m very excited about it. I just think that artists deserve to own their own work.”
And now here we are in November 2020, and Swift’s fans certainly haven’t forgotten. Cue a #TaylorIsFree hashtag all over Twitter and Instagram.
The post Taylor Swift fans celebrate as block on re-recordings ends appeared first on Music Ally.
Source: Music ally

European cultural bodies launch Covid-19 recovery campaign

A group of 110 bodies representing the creative and cultural industries are keeping up the pressure on governments and European policymakers over their post-Covid recovery plans.
Impala, the IFPI, ICMP and ECSA are among the bodies who have written to national governments and to the European Commission pressing for at least 2% of each country’s ‘national recovery and resilience facility’ budget be allocated to the cultural and creative sector.
“There is a risk that citizens will not find their vibrant cultural life back in the post-pandemic world,” warned their letter. “This would be a huge loss in terms of social cohesion, communities’ empowerment, individual well being, and the economic revival of Europe.”
A social media campaign is kicking off today: watch for the #actforculture and #cultureneedsmore hashtags.
The post European cultural bodies launch Covid-19 recovery campaign appeared first on Music Ally.
Source: Music ally

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