Day: 2 novembre 2020

Spotify’s new artist tool could boost streams (with a discounted royalty rate)

Spotify is testing a new feature that will enable artists and labels to boost specific tracks in the recommendation algorithms for its radio and autoplay features – if they agree to a “promotional” (i.e. lower) royalty rate for those streams.
Autoplay is the feature that automatically plays other songs when you reach the end of an album or playlist, while Radio is the section of Spotify that generates radio-like stations based on specific songs and artists.
Spotify is calling the new feature ‘Discovery Mode’ and will initially test it with artists and labels in the US, rolling it out further if it is successful. The promotional rate will only apply to recording royalties: the publishing royalties for these tracks will remain the same.
Here’s how the streaming service is describing its plans in a blog post this afternoon:
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“In this new experiment, artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions. This allows our algorithms to account for what’s important to the artist — perhaps a song they’re particularly excited about, an album anniversary they’re celebrating, a viral cultural moment they’re experiencing, or other factors they care about.
To ensure the tool is accessible to artists at any stage of their careers, it won’t require any upfront budget. Instead, labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening sessions where we provided this service. If the songs resonate with listeners, we’ll keep trying them in similar sessions. If the songs don’t perform well, they’ll quickly be pulled back. Listener satisfaction is our priority—we won’t guarantee placement to labels or artists, and we only ever recommend music we think listeners will want to hear.
We’re testing this to make sure it’s a great experience for both listeners and artists. To start, we’ll focus on applying this service to our Radio and Autoplay formats, where we know listeners are looking to discover new music. As we learn from this experiment, we’ll carefully test expanding to other personalized areas of Spotify.”
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Music Ally talked to Spotify’s product marketing lead Charleton Lamb ahead of the announcement, to understand what the streaming service is doing with the latest of its promotional tools for artists and labels.
The post Spotify’s new artist tool could boost streams (with a discounted royalty rate) appeared first on Music Ally.
Source: Music ally

League of Legends World Championship kicks off with KDA in AR

Surprisingly, a whizzy augmented reality performance including a virtual star zooming onto the stage on a motorbike *wasn’t* the strangest sight for western viewers of the League of Legends World Championship opening ceremony this weekend. For those of us in countries where the live industry is still shut down, an event with more than 6,000 […]
The post League of Legends World Championship kicks off with KDA in AR appeared first on Music Ally.
Source: Music ally

Trump administration’s TikTok ban faces another barrier

We suspect that Donald Trump’s mind isn’t really on the proposed ban of TikTok in the US right now: he has bigger priorities this week. But remember: even if he loses the US presidential election (not to mention accepting the result) the handover won’t come until mid-January, so TikTok’s US status could well become a […]
The post Trump administration’s TikTok ban faces another barrier appeared first on Music Ally.
Source: Music ally

Capitol and Gener8tor’s gBeta Musictech accelerator set for pitches

gBeta Musictech is the startup accelerator launched by Capitol Music Group and a company called Gener8tor, and it’s holding its latest pitch night on 11 November as part of Capitol’s involvement in the Infinity Festival. Six startups took part in this year’s accelerator, which started at the end of July and lasted for seven weeks. We’ve […]
The post Capitol and Gener8tor’s gBeta Musictech accelerator set for pitches appeared first on Music Ally.
Source: Music ally

African streaming service Mdundo now has 6.4m listeners

It’s barely a month since we were reporting that African streaming service Mdundo had five million monthly active users. Now the official total has risen to 6.4 million. That’s according to the company’s new quarterly update. Thanks to growth in the east, west and south of Africa, the company’s user total is up 144% year-on-year. Mdundo also says […]
The post African streaming service Mdundo now has 6.4m listeners appeared first on Music Ally.
Source: Music ally

Hipgnosis ups the ante with $322.9m Kobalt Capital deal

Like a child scrambling to spend their birthday money on V-Bucks or Robux within seconds of being given it, Hipgnosis Songs Fund isn’t wasting any time spending its latest injection of cash from investors. This morning saw the company’s biggest deal yet, paying $322.9m for a catalogue of more than 33k songs (or shares in […]
The post Hipgnosis ups the ante with $322.9m Kobalt Capital deal appeared first on Music Ally.
Source: Music ally

Industry equality: rethinking funnels and creating opportunities

YouTube’s music chief Lyor Cohen convened a panel to discuss racial justice and the ‘race to equality’ in the music industry. Published on Friday, it included contributions from Brianna Agyemang and Jamila Thomas (who founded #TheShowMustBePaused); Binta Brown (co-founder of the Black Music Action Coalition); Public Enemy’s Chuck D; UMG’s EVP of business and legal affairs […]
The post Industry equality: rethinking funnels and creating opportunities appeared first on Music Ally.
Source: Music ally

Experts panel: how can the music industry diversify its income streams?

Music Ally’s Global Experts panel is an international group of industry leaders, and each month we put a single, vital question to them about the state of the music industry, and what we should be doing to change it.
We hope that these Experts panels can help zero-in on the really meaningful issues, and describe the actions that make a real impact.
In our debut Experts panel, we asked our experts what the music business needed to do to thrive, post-Covid, and one recurring idea was the diversification of income streams. It’s a complex topic, with many different routes available – so our second question to the panel asked, ‘OK, but how?’.
“In your music industry sector – what is the most effective tool, idea, or approach to take in the next 12 months in order to best diversify your income streams?”
Our Experts didn’t disappoint, giving advice, sharing examples and explaining their rationale. Importantly, their message is not to panic – but to acknowledge that right now is the time for decisive action. Here are their answers, grouped into lessons.
The post Experts panel: how can the music industry diversify its income streams? appeared first on Music Ally.
Source: Music ally

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