Sandbox Issue 263: A brand new experience: creating activations that connect in a non-live world
Posted on: 28 octobre 2020, by : Rocio Sanchez

Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them. With concerts and festivals curtailed for the next six months at least, brands are partnering with musicians online to create […]
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Source: Music ally

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