Report claims Spotify has overtaken Apple in key markets for podcast listeners
Posted on: 21 octobre 2020, by : Stuart Dredge

Reputable figures breaking down the global podcasts market are hard to come by, but there’s been a general consensus that Apple Podcasts (formerly iTunes) has been the biggest platform by far; that the rest of the market is very fragmented; and that Spotify’s aggressive move into podcasts meant it was growing fast to finally become a competitor to Apple with real scale.
Now Midia Research has put out a report suggesting that it’s gone further than that. “Spotify is now firmly established as the most widely used podcast platform,” claimed the company. “In Q2 2020 42% of podcast listeners used Spotify, 10 points ahead of Apple in second place. This does not necessarily mean that it yet leads in terms of volume of listens, but it is the platform that the largest share of regular podcast listeners visit.”
The post Report claims Spotify has overtaken Apple in key markets for podcast listeners appeared first on Music Ally.
Source: Music ally

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