Instagram promises crackdown on ‘hidden advertising’ in the UK
Posted on: 19 octobre 2020, by : Stuart Dredge

Since 2018, UK regulator the Competition and Markets Authority (CMA) has been running an investigation into whether influencers on social media are disclosing their endorsements properly.
In January 2019, that included eliciting ‘formal commitments’ from 16 British celebrities to be fully transparent, including musicians Rita Ora and Ellie Goulding.
This week, the investigation has put Instagram in the spotlight, as the CMA announced that it has secured promises from the Facebook-owned platform to do more to help.
The post Instagram promises crackdown on ‘hidden advertising’ in the UK appeared first on Music Ally.
Source: Music ally

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