Day: 19 octobre 2020

The US music market isn’t yet at ‘peak streaming subscriptions’

Is the biggest recorded-music market in the world nearing ‘peak streaming subscriptions’ for music? In an article for Billboard, former Spotify chief economist Will Page offers some reasons for optimism, even though there are now 110 million music subscribers in a country with 110m households.
For example, he notes that there were worries that Sweden and Norway were reaching their ceiling back in 2015, but since then their subscriber numbers have grown by 85% and 78% respectively.
The post The US music market isn’t yet at ‘peak streaming subscriptions’ appeared first on Music Ally.
Source: Music ally

PearPop helps fans to pay for screen time with TikTok stars

There’s a price on everything in the influencer world, and with a startup called PearPop, that includes collaborating with your favourite TikTok stars.
The company has announced a marketplace for TikTokers to charge fans for collab posts, and according to TechCrunch it already has more than 25,000 fans signed up.
The fees are public: a duet, stitch or sound post with Coby Persin (who has 7.1 million followers on TikTok) will set you back $500, but with Anna Shumate (who has 6.5 million) it’ll only cost $100, as the two (currently) most popular creators on the site.
The post PearPop helps fans to pay for screen time with TikTok stars appeared first on Music Ally.
Source: Music ally

Instagram promises crackdown on ‘hidden advertising’ in the UK

Since 2018, UK regulator the Competition and Markets Authority (CMA) has been running an investigation into whether influencers on social media are disclosing their endorsements properly.
In January 2019, that included eliciting ‘formal commitments’ from 16 British celebrities to be fully transparent, including musicians Rita Ora and Ellie Goulding.
This week, the investigation has put Instagram in the spotlight, as the CMA announced that it has secured promises from the Facebook-owned platform to do more to help.
The post Instagram promises crackdown on ‘hidden advertising’ in the UK appeared first on Music Ally.
Source: Music ally

Defected to hold three-part ‘We Dance As One’ livestream

Dance label Defected Records did a great job earlier this year with its ‘Virtual Festival’ series of livestreams, raising $1.2m for the World Health Organization’s Covid-19 relief fund over 10 weeks.
Now it’s coming back with a new event called ‘We Dance As One’ spread over three dates: 30 October, 27 November and a finale spanning New Year’s Eve and New Year’s Day.
DJs will be streaming sets from their home studios or from local clubs, with the broadcasts viewable on YouTube, Facebook and Twitch.
The post Defected to hold three-part ‘We Dance As One’ livestream appeared first on Music Ally.
Source: Music ally

Reshape Music report outlines challenges for disabled musicians

UK charity Youth Music has published a new report, Reshape Music, which explores the challenges facing disabled musicians ‘in education and beyond’. It’s the result of interviews with hundreds of musicians, music educators and retailers.
“Disabled people make up over a fifth of the population and yet they are hugely under-represented in the music industry and in music education,” is the key problem tackled by the report, with Youth Music keen for its findings to inform policy in the UK to change that.
The challenges outlined range from finding and buying the right instrument, to accessing music lessons and getting opportunities to perform.
The post Reshape Music report outlines challenges for disabled musicians appeared first on Music Ally.
Source: Music ally

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