Motive Unknown launches sister company Positive Subversion
Posted on: 13 octobre 2020, by : Stuart Dredge

Digital marketing agency Motive Unknown is spinning off a new company called Positive Subversion, which it describes as a “project and label management consultancy for independently-minded artists, managers and record labels”.
It’s a partnership with former !K7 exec Siofra McComb, and has already signed up Run The Jewels (already a Motive Unknown client) and label Innovative Leisure as its first clients.
“Managers are taking on more and more, but often lack the hands-on resource to manage the minutiae of a release campaign. We have also seen that taking on permanent staff in this space doesn’t make good sense due to the cyclical nature of campaigns,” said Motive Unknown boss Darren Hemmings.
The post Motive Unknown launches sister company Positive Subversion appeared first on Music Ally.
Source: Music ally

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