The bigger picture around Twitch, music licensing, and industry criticism
Posted on: 2 octobre 2020, by : Stuart Dredge

When we reported on the launch of Soundtrack by Twitch earlier this week, we had a sneaking suspicion that we’d be hearing from the publishing sector – and US representative body the NMPA’s boss David Israelite – sooner rather than later with some opinions. And lo, he’s one of the interviewees in a Rolling Stone follow-up about the wider question of whether a platform like Twitch needs proper sync licensing.
“Watching a video on Twitch is really no different than watching a television show or a movie. The people making television programming or movies — there’s no question that before they use music, they go out and secure the proper rights and they negotiate a fair compensation for the people who made the music,” said Israelite.
“Somehow, these giant Internet companies have convinced themselves that they should be playing under different rules. Instead of acting like someone broadcasting television or movie content to consumers, they want to pretend that it’s the users making the content that somehow have all the responsibility, and not the platform — despite the fact that they are making significant amounts of money from the activity.”
The post The bigger picture around Twitch, music licensing, and industry criticism appeared first on Music Ally.
Source: Music ally

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