Day: 28 septembre 2020

Tools: Fanaplay. Digital Collectibles For The World’s Biggest Fans

The coronavirus pandemic has forced artists and their teams to focus even more on the digital space, where fans are spending the majority of their time. Fanaply – a company that creates digital collectibles and fan engagement tools for artists – suggests that it’s now crucial to think about products that allow fans to express […]
The post Tools: Fanaplay. Digital Collectibles For The World’s Biggest Fans appeared first on Music Ally.
Source: Music ally

Tools: Zebr. Send Music to Influencers

Zebr originally started out as a new music discovery channel on Instagram and TikTok – and is now making an interesting move into influencer marketing. Zebr’s new app allows artists and their representatives to submit music to influencers and content creators, using a streamlined and affordable pricing structure, and ensuring each song is credited in […]
The post Tools: Zebr. Send Music to Influencers appeared first on Music Ally.
Source: Music ally

Marvel goes K-Pop with SM Entertainment / SuperM collab

Korean music company SM Entertainment has announced a partnership with Marvel Entertainment, with K-Pop group SuperM first to benefit – just in time for the release last Friday of their debut album ‘Super One’.
There’s a range of dual-branded merchandise available from the SuperM online store: t-shirts, hats, luggage stickers, and special packages with the album and various items in.
“The new initiative serves as a launch point between SME and Marvel to create future SuperM x Marvel co-branded content, products, and live fan experiences spanning the SME portfolio,” announced SME on Friday.
The post Marvel goes K-Pop with SM Entertainment / SuperM collab appeared first on Music Ally.
Source: Music ally

J-Lo and Maluma’s #PatiChallenge races to 1.2bn TikTok views (but…)

Well, it sort of has, and sort of hasn’t. We’ll explain. Last week we reported on the marketing campaign around Jennifer Lopez and Maluma’s new singles ‘Pa Ti’ and ‘Lonely’, including a #PatiChallenge on TikTok launched with influencer Charli D’Amelio.
Her video has been watched 24.4m times so far, but videos using the challenge’s hashtag have racked up more than 1.2bn views.
Here’s the big caveat: when a challenge starts trending, all manner of TikTokers jump on the bandwagon, slapping the hashtag in their videos no matter what music track they’re using.
The post J-Lo and Maluma’s #PatiChallenge races to 1.2bn TikTok views (but…) appeared first on Music Ally.
Source: Music ally

Apple Music adds Defected and Glitterbox DJ mixes and live sets

The latest external playlist curator getting some love from Apple Music is independent dance label Defected Records, including its Glitterbox brand.
It’s providing Apple Music with some exclusive DJ mixes and live sets, kicking off with a selection including sets from Ibiza in 2019 (Roger Sanchez, Gorgon City, Sam Divine) and from the recent Glitterbox Virtual Festival (Idris Elba, Jellybean Benitez, Boys Noize etc).
Apple Music said this would be “the start of a regular schedule of new mixes & sets from the label” on its service.
The DJ sets may be exclusive to Apple, but Defected isn’t ignoring other platforms with its playlists: Fresh House Friday, Defected Selectors, Defected Classics and others are still on Spotify for example.
The post Apple Music adds Defected and Glitterbox DJ mixes and live sets appeared first on Music Ally.
Source: Music ally

300k listeners voted on the songs for Tencent Music’s new compilation

In China, Tencent Music has plenty of history as a direct distribution channel for independent musicians, which is now concentrated in its Tencent Musician arm.
Its latest project is interesting. ‘Root Music’ is a collection of Chinese folk tracks in local dialects, with its lineup chosen by listeners rather than by Tencent Music’s own curators. Nearly 3k tracks were submitted as part of a contest, with nearly 350,000 fans then voting to decide which 12 songs would make it onto the compilation.
The album is available on TME’s three streaming services in China, with documentaries on each of the 12 artists also released.
The post 300k listeners voted on the songs for Tencent Music’s new compilation appeared first on Music Ally.
Source: Music ally

Judge blocks Trump administration’s TikTok app stores ban

Wake up, take a look at the US app stores (if you can) and see that… TikTok remains available to download. That’s because a US District Court judge issued a preliminary injunction last night to prevent the Trump administration’s proposed ban on new downloads of the app from taking effect.
The judge’s written explanation of the ruling may be released later today. During a hearing yesterday, TikTok’s attorneys focused on the ongoing negotiations with Oracle and Walmart to reach a deal that would render the ban unnecessary.
“How does it make sense to impose this app store ban tonight when there are negotiations under way that might make it unnecessary?” said lawyer John E. Hall during that hearing, according to Reuters.
The post Judge blocks Trump administration’s TikTok app stores ban appeared first on Music Ally.
Source: Music ally

The evolution of podcasts: ‘I hope that the industry diversifies’

“I remember looking for podcasts hosted by Black people. I think I found four in the UK!”
Renay Richardson is the CEO of podcast production company Broccoli Content, and also a prime mover behind the ‘Equality in Audio Pact’, an initiative encouraging the industry to tackle “the lack of opportunities for minority talent both in front and behind the mic”.
Starting Broccoli Content, and then launching the pact, was a reaction to that dearth of British shows hosted by Black people, when she was working on an NHS campaign during Black History Month to drive blood donations.
Have things improved? “There are so many independent POC [people of colour] fronted podcasts, but there was still a lack of opportunity among the professionals,” said Richardson, during a session on the evolution of podcasts at last week’s Sandbox Summit Global conference.
The post The evolution of podcasts: ‘I hope that the industry diversifies’ appeared first on Music Ally.
Source: Music ally

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