Day: 25 septembre 2020

Music marketing tips: the pros share their best advice at Sandbox Summit

The final day of Music Ally’s Sandbox Summit Global online conference had a practical focus on music marketing, with two panels of experts offering their advice.
First was a ‘tips from the top’ session picking the brains of Sarah Ismail (regional marketing director, Greater China and South East Asia, Warner Music Group), Negla Abdela (head of digital marketing, Ministry of Sound Recordings) and Jordan Moran (director, digital marketing, Primary Wave).
The post Music marketing tips: the pros share their best advice at Sandbox Summit appeared first on Music Ally.
Source: Music ally

Making the most of Twitch: tips for artists from its music team

Amazon’s livestreaming video platform Twitch was already looking to do more with music before Covid-19 struck, but the pandemic has fuelled a moment where lots of musicians are also suddenly keen to do more with Twitch – and livestreaming more generally.
At Music Ally’s Sandbox Summit Global online conference this week, Twitch’s VP of music Tracy Patrick Chan and music partnerships manager Allyson Toy joined Music Ally’s Joe Sparrow to talk through what the platform can offer artists and rightsholders.
Chan outlined Twitch’s two key strengths: first, for building communities where creators (artists now included) can “interact on a regular basis with your fans”, and second, for that community to “financially support you: we have lots of singers, songwriters, producers who are making five or six figures a year on Twitch”.
The post Making the most of Twitch: tips for artists from its music team appeared first on Music Ally.
Source: Music ally

M to the B, Bella Poarch, and a tale of TikTok virality

“If you don’t know me I’m M to the B / Coming in hard, you better watch it Sophie…”
If those lyrics mean nothing to you, then you clearly aren’t an aficionado of the mid-2010s Blackpool grime scene, nor do you have a tweenage TikTok fan in your household.
The lyrics are from a 2016 diss track by young British rapper Millie B, who was part of that scene (famously documented by Noisey).
The post M to the B, Bella Poarch, and a tale of TikTok virality appeared first on Music Ally.
Source: Music ally

Japanese artist Reol made $130k from a YouTube livestream

Can you make money from livestreamed music performances on YouTube? Japanese artist Reol certainly did: to the tune of $130k.
YouTube’s director of Black music and culture Tuma Basa revealed the figure in his appearance at Music Ally’s Sandbox Summit Global online conference yesterday alongside colleague T. Jay Fowler, director of product management.
Reol’s livestream had 181k views while it was airing, with fans buying ‘super chats’ (highlighted messages that stay pinned at the top of a video’s chat window) and ‘super stickers’ (animated stickers to help their chats stand out) to show their support.
The post Japanese artist Reol made $130k from a YouTube livestream appeared first on Music Ally.
Source: Music ally

Apple has acquired podcast curation startup Scout·fm

Back in June 2018, Music Ally wrote about a startup called Scout·fm, which was launching a ‘voice-first podcast curation service’.
It had an Alexa skill that would ask people questions to understand their interests, then provide a radio-style stream of podcast episodes.
The next we heard of it was early this year, when Scout·fm joined a startup camp for voice-focused firms run by Betaworks.
The post Apple has acquired podcast curation startup Scout·fm appeared first on Music Ally.
Source: Music ally

Blackpink trail new album with Spotify and PubG Mobile

One of the K-Pop groups that have been smashing down global barriers recently is Blackpink, who you can expect to see splashed over many digital platforms in the coming week ahead of their new album’s release on 2 October.
Two examples today: Blackpink have launched an ‘enhanced album’ playlist on Spotify, complete with some videos of Jisoo, Jennie, Rosé and Lisa talking about their musical inspirations.
Obviously most of the album tracks aren’t out yet, so for now it’s mainly a playlist of the band’s picks: The Strokes, Nirvana, Catfish and the Bottlemen (!) included.
The post Blackpink trail new album with Spotify and PubG Mobile appeared first on Music Ally.
Source: Music ally

BTS Universe Story mobile game launches for Android and iOS

The new mobile game for K-Pop stars BTS has gone live. Netmarble’s BTS Universe Story was made available for Android and for iOS overnight, and is the band’s second foray into mobile gaming following last year’s BTS World.
As we recently reported, BTS Universe Story is about tapping the BTS Army’s creativity: creating their own animated stories set in the BTS Universe, featuring the band members.
Music Ally has been testing the app out this week ahead of its release, and it’s impressive: with an easy mode to help fans create stories, and a more complex mode for those who really want to get stuck in.
The post BTS Universe Story mobile game launches for Android and iOS appeared first on Music Ally.
Source: Music ally

Jennifer Lopez and Maluma held a YouTube premiere ‘afterparty’

Jennifer Lopez and Maluma have just released a pair of singles together: ‘Pa Ti’ and ‘Lonely’, and like a growing number of artists, they unveiled the music videos in a YouTube premiere, yesterday.
However, they also held an afterparty (a #PaTiAfterParty in hashtag form) which saw J-Lo and Maluma chatting about the collaborations, promoting their upcoming movie ‘Marry Me’, and encouraging fans to register to vote in the US.
This is something we’re going to see more of on YouTube: video premieres with an additional Q&A / chat element, whether it’s a livestream leading up to the premiere, or this kind of follow-on.
The post Jennifer Lopez and Maluma held a YouTube premiere ‘afterparty’ appeared first on Music Ally.
Source: Music ally

Ava Max is holding an album launch party inside Roblox

Gaming platform Roblox has more than 150 million monthly active users, and its head of music recently told Music Ally how keen the company is to work with artists and labels.
Now we’ve got one of the first examples: pop artist Ava Max is holding an album launch party in Roblox later today (25 September).
Atlantic Records and Artist Partner Group worked with a Roblox developer to create the ‘Ava Max Heaven & Hell Launch Party’ space, based on the album’s ‘supernatural space’ theme.
The post Ava Max is holding an album launch party inside Roblox appeared first on Music Ally.
Source: Music ally

Big Bang Reads: A strong wave of pandemic-era Indian indie music

This is the first in a new series of guest columns for Music Ally from Big Bang Music in India, on the latest trends there.
On July 15, singer Armaan Malik became part of a new initiative by chart-maker Billboard and social video platform Triller called the Top Triller US and Top Triller Global charts.
Malik was crowned as the first artist to top the charts, beating out everyone from 6ix9ine, Katy Perry, Lil Baby and many more in the US. This was followed by Diljit Dosanjh’s ‘G.O.A.T’ taking over number one on Billboard and Triller’s global chart.
​Until June, everyone was talking about TikTok challenges being the surefire way for artists to rack up the streams for their music or as just an important promotional tool.
Following the ban on TikTok by the Indian Ministry of Information Technology, it’s become clear that substitutes have quickly swooped in to stake claim to the void left by TikTok, and Triller is certainly one of them, along with HotShots (by Gaana) and even social media giant Instagram with its new ‘Reels’ feature.
The post Big Bang Reads: A strong wave of pandemic-era Indian indie music appeared first on Music Ally.
Source: Music ally

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