Lorem, Pollen and Oyster: how Spotify’s genreless playlists are ‘driven by culture’
Posted on: 23 septembre 2020, by : Stuart Dredge

Playlists have become a hugely important part of the music streaming world, and many of them have a tightly-curated theme, be it a musical genre or a specific mood or activity.
Not all, though. Some of Spotify’s most interesting emerging playlists – Lorem, Pollen and Oyster for example – are designed to be ‘genreless’. Today at Music Ally’s Sandbox Summit Global online conference, we heard more about how (and why) those playlists work.
Spotify’s Lizzy Szabo (editor, North America), Sophia Olofsson (studio project manager, Nordics) and Iman Hazheer (senior editor, Nordics) were the explainers, in a session moderated by CD Baby’s market development coordinator for Europe and the UK, Henriette Heimdal.
The post Lorem, Pollen and Oyster: how Spotify’s genreless playlists are ‘driven by culture’ appeared first on Music Ally.
Source: Music ally

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