The future of streaming and music marketing post Covid-19
Posted on: 21 septembre 2020, by : Stuart Dredge

After an introductory session offering views on Covid-19’s music impact around the world, Music Ally’s Sandbox Summit Global conference turned its attention to what happens next.
The online event’s ‘Future of Streaming Post-Covid’ strand began with some views from Chaz Jenkins, chief commercial officer at Chartmetric.
“If we’re to use one word to describe what we’ve seen happen in the marketplace this year, it would probably be ‘volatile’,” he said, adding that a number of trends that had been happening slowly suddenly went into overdrive during the pandemic.
“Where we listen to music, when we listen to music, why we listen to music, and crucially what we listen to has changed fundamentally over the course of the year,” he said.
The post The future of streaming and music marketing post Covid-19 appeared first on Music Ally.
Source: Music ally

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