Day: 18 septembre 2020

Tonal is the latest connected fitness startup raising big money

From watching Peloton we know how interesting the connected fitness world is, with exercise devices for the home accompanied by live and on-demand workout videos and other digital features.
And we also know that music is often an important part of these services, often with licensing opportunities (and the odd argument) for rightsholders.
Anyway, it’s a sector worth keeping an eye on, not least because there’s a TON of venture-capital money flowing into it at the moment. Tonal is the latest example.
It’s a big wall-mounted screen that helps people to do their strength training, with built-in weights and a team of coaches on hand digitally. It’s also just raised a $110m funding round, not that long after a $45m round in April 2019.
The post Tonal is the latest connected fitness startup raising big money appeared first on Music Ally.
Source: Music ally

BPI inks three-year deal with hi-fi brand Bowers & Wilkins

British music industry body the BPI has a new partner: hi-fi maker Bowers & Wilkins, with a three-year deal for the latter to be involved in events and other campaigns.
B&W will be a key backer for the Hyundai Mercury Prize award, as well as the UK’s annual National Album Day, and also fortnightly online events called ‘The Record Club’.
“The Hyundai Mercury Prize, National Album Day and The Record Club all celebrate the album as the ultimate expression of an artist’s creativity, while Bowers & Wilkins enables them to tell their stories in the highest possible audio quality. We look forward to working together to bring those experiences to more music fans,” said BPI boss Geoff Taylor.
The post BPI inks three-year deal with hi-fi brand Bowers & Wilkins appeared first on Music Ally.
Source: Music ally

U2’s YouTube channel relaunches with remastered music videos

U2 are the latest heritage artist to be getting their archive of music videos spiffed up for modern-day viewers online.
The band’s YouTube channel is relaunching as part of a collaboration between UMG’s Island Records, Interscope, UMe and UMC divisions and YouTube, with plans to spend the next year releasing remastered HD versions of U2’s music videos.
It’s kicking off today with the remastered video for ‘Stuck In A Moment You Can’t Get Out Of’, and a YouTube Premiere at 12pm EST.
The post U2’s YouTube channel relaunches with remastered music videos appeared first on Music Ally.
Source: Music ally

Startup Synaesthetic seeks artists for ‘immersive music’

We spotted Synaesthetic in October last year, as a startup promising to develop “a new musical medium, that is more engaging and practical; through classical music theory, cutting-edge AI, and neuroscience”.
Nearly a year later, the company is showing off more of its plans for a product called ‘Lava’, and an artist-testing scheme called ‘Leap’ that goes along with it.
Lava is an acronym – Light for Audio-Visual Augmentation – a connected projector that streams content from a companion mobile app. The idea is to bring light-shows designed by artists to people’s homes as they listen to music.
Synaesthetic wants some artists to sign up to experiment with the technology – you can find the signup form here – as it works towards launch. 
The post Startup Synaesthetic seeks artists for ‘immersive music’ appeared first on Music Ally.
Source: Music ally

The latest player in the lo-fi hip-hop YouTube game is… Pepsi

Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn’t it be nice if their animated backgrounds were more branded?
And in fact, wouldn’t the music be nicer if it had a few more lyrics about fizzy drinks?
Fear not: Pepsi has you covered. It has launched its own ‘LoFi Radio: Beats To Sip To’ stream on YouTube, complete with original tracks including ‘Don’t Cry Over Spilt Pepsi’, ‘Pepsi Hits Different’ and ‘Wash It Down’.
So yes, it’s an endless stream of lo-fi hip-hop with lyrics about Pepsi. It’ll have to go some to compete against the giants of the genre on YouTube though.
The post The latest player in the lo-fi hip-hop YouTube game is… Pepsi appeared first on Music Ally.
Source: Music ally

Chartmetric launches new charts tracking music on Twitch

Twitch has been doing more with music and musicians, and analytics firm Chartmetric has been tracking that. The result is four new charts for music on Amazon’s live-video platform, presenting the top users by viewer hours both weekly and monthly, as well as the top users by followers both weekly and all-time.
Chartmetric says it’s tracking more than 5,000 artists, labels and ‘music-centric users’ on Twitch for the new rankings, pulling data “every few hours” to ensure the charts are up to date.
Among the findings so far: the most-followed music-related streamer on Twitch is Ibai Llanos (username: Ibai) who has nearly 2.4 million followers, ahead of US streamer LilyPichu, whose broadcasts mix gaming, drawing and piano-playing (hence her inclusion in the chart).
The post Chartmetric launches new charts tracking music on Twitch appeared first on Music Ally.
Source: Music ally

Spotify’s ‘Radar’ picks were streamed 2bn times since March

Spotify is putting some oomph behind its ‘Radar’ initiative to promote emerging artists.
Originally launched in March, it now has a dedicated hub on Spotify, highlighting new releases from the artists as well as country-specific ‘Radar: First Listen’ playlists gathering some of their tracks.
The idea is that listeners don’t just discover the artists from their country, but also those from other parts of the world.
Spotify published some stats alongside this news: the 115 artists chosen for ‘Radar’ have been streamed more than 2bn times since the campaign’s launch in March by 112 million listeners, while collectively seeing their followers grow by 64% on average.
Read our recent interview with Beabadoobee, the latest artist chosen for ‘Radar’ in the UK.
The post Spotify’s ‘Radar’ picks were streamed 2bn times since March appeared first on Music Ally.
Source: Music ally

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