Podcasts proving popular for classical streaming service Primephonic
Posted on: 11 septembre 2020, by : Stuart Dredge

Primephonic is one of the streaming services focusing on classical music, with a comprehensive collection of albums and playlists. However, neither of those are its most popular format with listeners. It’s podcasts.
The company has been producing its own shows blending interviews with classical music artists, composers and conductors with their music.
“These podcasts are our most popular content. They are more popular than playlists, and more popular than normal albums,” said Primephonic’s CEO Thomas Steffens, in an online panel session organised by his company this week.
Steffens suggested that it’s been a helpful way to connect the interviewees with their audiences, at a time when classical music concerts – like the rest of the live music industry – have been shut down in many countries due to Covid-19.
The post Podcasts proving popular for classical streaming service Primephonic appeared first on Music Ally.
Source: Music ally

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