Apex Rides hopes to take on Peloton, and it’s licensing music
Posted on: 9 septembre 2020, by : Stuart Dredge

Where there’s a startup that’s gone public in a big IPO, there’ll be fledgling rivals hoping to follow the same path and compete with it. Such is the case with fitness firm Peloton.
One of its latest rivals is called Apex Rides, with its own combination of a physical exercise bike, and digital workout classes available live or on-demand. The cost: £1,200 for the bike and a £30 monthly subscription for the accompanying service.
The interest from Music Ally’s perspective is that Apex Rides is already engaging in music licensing. It has signed a deal with B2B firm 7digital to use the latter’s “in-house licensing services to negotiate and finalise rights to millions of premium tracks”.
The post Apex Rides hopes to take on Peloton, and it’s licensing music appeared first on Music Ally.
Source: Music ally

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