Day: 9 septembre 2020

Apple and Deezer reveal their latest books and audiobooks expansion

Music and podcasts are increasingly intertwined on various streaming services, but books – and specifically audiobooks – may also be joining the party.
We recently reported on Spotify’s ambitions on that front, but Apple already has an ebooks store with audiobooks options. Now it’s announced its latest related partnership, with Oprah Winfrey and her famous ‘Book Club’.
Her latest selection, ‘Caste’ by Isabel Wilkerson, is now available on Apple Books in ebook and audiobook form, with plans for Winfrey to curate related articles on the Apple News app next month; to interview Wilkerson in her Apple T+ show; and for a ‘Caste’ discussion guide on Apple Books.
The post Apple and Deezer reveal their latest books and audiobooks expansion appeared first on Music Ally.
Source: Music ally

Indian short-video app MX TakaTak is doing 1bn+ daily views

We’ve been writing about the jockeying for position in the Indian short-video apps market in the wake of TikTok’s ban there. Now another of the contenders has been talking (to the Economic Times) about its growth.
MX TakaTak says it has more than 10 million daily active users and 45 million monthly active users, with its app generating more than 1bn video views a day. And this, only a month after the app launched.
That growth hasn’t come without challenges: MX TakaTak is one of the apps that has been sent copyright violation notices by Indian film-music company T-Series, as we reported yesterday.
The post Indian short-video app MX TakaTak is doing 1bn+ daily views appeared first on Music Ally.
Source: Music ally

Music livestreams are getting their own awards ceremony

A music industry trend isn’t a proper trend until it gets its own awards ceremony, right? If so, livestreams are graduating to the Big Trends league, because LiveXLive has announced plans for ‘The Lockdown Awards’ this October to “honour artists and entertainers who create content for fans amidst the pandemic”.
Categories include Best Virtual Festival; Best Show Shot with an iPhone; Best Use of Technology/Zoom; Favorite Remote Duet; and Biggest Star Who Got It Right. There’s also a sense of humour at work here, with The John Legend Award for Being Ubiquitous During a Pandemic.
The post Music livestreams are getting their own awards ceremony appeared first on Music Ally.
Source: Music ally

Spotify’s Dissect podcast returns with Childish Gambino season

The last time we wrote about Spotify’s album-deep-dives podcast Dissect was in April, when its sixth season launched with a focus on Beyoncé’s ‘Lemonade’ album. Now it’s season seven time, and Childish Gambino is the artist under the spotlight.
Specifically his 2013 concept album ‘Because the Internet’ – “a nobly expansive attempt at plumbing the catacombs of social media for meaning and exploring the gap between the performative avatars we present as our online selves and the offline realities of our lives” as the podcast’s blurb puts it.
The post Spotify’s Dissect podcast returns with Childish Gambino season appeared first on Music Ally.
Source: Music ally

Apex Rides hopes to take on Peloton, and it’s licensing music

Where there’s a startup that’s gone public in a big IPO, there’ll be fledgling rivals hoping to follow the same path and compete with it. Such is the case with fitness firm Peloton.
One of its latest rivals is called Apex Rides, with its own combination of a physical exercise bike, and digital workout classes available live or on-demand. The cost: £1,200 for the bike and a £30 monthly subscription for the accompanying service.
The interest from Music Ally’s perspective is that Apex Rides is already engaging in music licensing. It has signed a deal with B2B firm 7digital to use the latter’s “in-house licensing services to negotiate and finalise rights to millions of premium tracks”.
The post Apex Rides hopes to take on Peloton, and it’s licensing music appeared first on Music Ally.
Source: Music ally

Music opportunities in China: ‘Artists really need to move fast…’

In China, the music industry works differently. Music fans quickly – and in the tens of millions – adopt new technologies, new methods of supporting artists or ways of consuming music. The audience seeks a different experience from artists, who are often hybrid stars – equally at home as actors, TV personalities or models. What happens in China is a useful indicator of what may soon happen around the globe.
It’s also a tricky market to fully understand without some context. So, last Friday we invited the experts from Kanjian, the Chinese music services company – and partner for Music Ally China – to join us on Music Ally TV Show to help us understand the business and cultural differences.
Kanjian’s VP of international business, Tinko Georgiev, international marketing manager Jane Polubotko and international business Specialist Yutong Situ explained how in China, artist branding must hit different touch-points, and how building a long-term, diversified approach across multiple businesses is essential for success. They also explained what artists looking to break into China must do to properly engage with the market.
The post Music opportunities in China: ‘Artists really need to move fast…’ appeared first on Music Ally.
Source: Music ally

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