TikTok gets five-day premiere of David Guetta and Sia’s Let’s Love
Posted on: 7 septembre 2020, by : Stuart Dredge

A moment of relief for TikTok executives: a music story making headlines, rather than the latest revelation about the company’s potential sale or ban in the US. TikTok is getting a “five-day premiere” of the new single from David Guetta and Sia, and it’s a useful pointer to how the app is developing as a platform for music marketing.
‘Let’s Love’ comes out on Friday (11 September) on streaming services, but a 15-second edit will be available for TikTok users to make videos with from today, as part of an official #LetsLove challenge that’s being promoted by Guetta through his TikTok profile. “Can we go over difficult times together? Use the #letslove to show us how you stay positive: fitness, dance, drawing… it’s your time to shine,” is how the challenge words it.
It’s one of the most high-profile examples of a track (or rather, a portion of it) being made available on TikTok before its official release date, with the aim of whipping up the kind of virality that will generate an early spike in streams elsewhere come Friday. We’ll see today whether the label (or, indeed, TikTok itself) is putting some marketing budget into getting popular influencers on the app to join the challenge.
The post TikTok gets five-day premiere of David Guetta and Sia’s Let’s Love appeared first on Music Ally.
Source: Music ally

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