Day: 7 septembre 2020

Record Union and Equilibrium to hold wellness workshop online

Even before Covid-19 and its lockdowns around the world, there was a growing amount of talk about wellbeing in and around the music industry. The pandemic has only sharpened the sense that as an industry, we could be doing more to protect our mental health.
One example of action being taken comes from distributor Record Union, which is holding an online event on Thursday (10 September) with health organisation Equilibrium.
‘Applied Wellness for the Music Industry’ is free to sign up for, and will include a panel and workshop including experts on personal training, meditation, sleep science and nutrition.
The post Record Union and Equilibrium to hold wellness workshop online appeared first on Music Ally.
Source: Music ally

Facebook Watch now has more than 1.25bn monthly visitors

Facebook Watch is the dedicated video hub on Facebook, and it’s one of the main places that official music videos live on the social network, since that content was added in late July in the US.
Now Facebook has provided an update on how popular Facebook Watch is. “Today, more than 1.25 billion people visit Watch every month to discover and share videos from millions of creators and publishers,” revealed Facebook’s head of video products Paresh Rajwat in a blog post.
That stat represents growth from the 720 million monthly visitors that Watch had in June 2019, the last time Facebook announced numbers for it. The social network ended Q2 this year with 2.7 billion monthly active users overall, so that means around 46% of them are visiting Watch.
The post Facebook Watch now has more than 1.25bn monthly visitors appeared first on Music Ally.
Source: Music ally

Riot Games created a new virtual influencer called Seraphine

Last month we reported on Riot Games, the publisher of esports game League of Legends, launching a new track for its virtual pop group K/DA.
What we hadn’t spotted, then, was a cover of the group’s past hit ‘Pop/Stars’ by an influencer called Seraphine, which was released a couple of weeks ago.
The post Riot Games created a new virtual influencer called Seraphine appeared first on Music Ally.
Source: Music ally

Lo-Fi Player is the latest Google Magenta AI-music project

Magenta is a research project within Google exploring the intersection of AI and creativity, including a range of music demos. The latest of those is called Lo-Fi Player, and it launched this month.
It’s riffing off the increasingly popular trend for listening to lo-fi hip-hop as a study aid or relaxation tool. In this case, through a virtual room where people can interact with the music by clicking on different objects: from instruments to a tail-waving cat.
“You might think: this kind of generation will never replace the great producers! We completely agree. The design goal is not to replace existing Lo-Fi Hip Hop producers or streams,” stressed the project’s creators Vibert Thio and Douglas Eck.
The post Lo-Fi Player is the latest Google Magenta AI-music project appeared first on Music Ally.
Source: Music ally

B2B music firm 7digital raises £6m in new funding

It’s not that long since B2B digital music company 7digital was having serious financial troubles, but it’s been working hard to survive.
By January 2020 the company said it had “stabilised itself”, before borrowing £500k in March to use as working capital over the following year. It’s also been announcing new business, including deals with Triller and Jazzed.
Now 7digital has another injection of funds, this time from a share placement and subscription – it’s a public company – raising £6m.
The post B2B music firm 7digital raises £6m in new funding appeared first on Music Ally.
Source: Music ally

Loup Ventures claims Apple Music will make $8.6bn in 2020

Investment firm Loup Ventures keeps a close eye on Apple’s business, including its music activity. Now it has put out some estimates for Apple Music’s progress.
“Apple Music has room to grow with 82m subs out of 980m active iPhone users (8%) paying for the service,” wrote managing partner Gene Munster in a blog post. “We estimate the average Apple Music subscriber is paying about $7.00 per month, which equates to about $6.8B in revenue this year, or 2.5% of total revenue.”
Munster also claimed that Apple Music is “converting potential customers into paying customers at a rate 2.5x faster than Spotify”.
The post Loup Ventures claims Apple Music will make $8.6bn in 2020 appeared first on Music Ally.
Source: Music ally

Twitch is shutting down its Twitch Sings karaoke game

Amazon’s Twitch live-video service may be doing more with music artists, but it’s also shutting down one of its existing music projects: karaoke game Twitch Sings.
“As we look to the future, we have decided to invest in broader tools and services that will help support and grow the entire music community on Twitch. Because of this, we have made the difficult decision to close Twitch Sings on January 1, 2021,” explained Twitch in its announcement.
“On December 1, we will begin removing Sings videos and clips per our contractual obligations, and on January 1, the game will stop working.”
The post Twitch is shutting down its Twitch Sings karaoke game appeared first on Music Ally.
Source: Music ally

TikTok gets five-day premiere of David Guetta and Sia’s Let’s Love

A moment of relief for TikTok executives: a music story making headlines, rather than the latest revelation about the company’s potential sale or ban in the US. TikTok is getting a “five-day premiere” of the new single from David Guetta and Sia, and it’s a useful pointer to how the app is developing as a platform for music marketing.
‘Let’s Love’ comes out on Friday (11 September) on streaming services, but a 15-second edit will be available for TikTok users to make videos with from today, as part of an official #LetsLove challenge that’s being promoted by Guetta through his TikTok profile. “Can we go over difficult times together? Use the #letslove to show us how you stay positive: fitness, dance, drawing… it’s your time to shine,” is how the challenge words it.
It’s one of the most high-profile examples of a track (or rather, a portion of it) being made available on TikTok before its official release date, with the aim of whipping up the kind of virality that will generate an early spike in streams elsewhere come Friday. We’ll see today whether the label (or, indeed, TikTok itself) is putting some marketing budget into getting popular influencers on the app to join the challenge.
The post TikTok gets five-day premiere of David Guetta and Sia’s Let’s Love appeared first on Music Ally.
Source: Music ally

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