Vevo explores demographic differences in digital video habits
Posted on: 26 août 2020, by : Stuart Dredge

Music videos firm Vevo has published a report called ‘The Anatomy of a Video Experience: a Multicultural Story’.
It analyses how people are watching video on various devices – TV, mobile and PC – as well as exploring whether there are differences in behaviour between demographics including Asian, Black / African-American, Hispanic / Latino and White viewers.
The report, which was produced with Magna and IPG Media Lab, unsurprisingly includes some findings that play neatly into Vevo’s business model: for example, 60% of each group is receptive to ads while watching music videos.
The post Vevo explores demographic differences in digital video habits appeared first on Music Ally.
Source: Music ally

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