Day: 26 août 2020

How do social media camera filters work, how much do they cost to make, and are they worth the investment?

In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched their own filters on social networks – the Prince estate offering a Purple Rain filter on TikTok and WMG’s Firepit […]
The post How do social media camera filters work, how much do they cost to make, and are they worth the investment? appeared first on Music Ally.
Source: Music ally

Skrachy launches livestreaming app for DJs – royalties included

News of a livestreaming app for DJs can’t help but spark questions about royalties for the musicians whose work those DJs are using in their sets.
Skrachy is a US startup which claims to have an answer for that: it will charge DJs membership fees, and pay royalties out from that.
“A Skrachy membership equips DJs with the tools to monetize their business, including a virtual storefront, gig scheduler complete with built-in calendar and payment processing, a virtual console for livestreaming, and royalty protection for their event mixes,” is how the company’s launch announcement described its plans.
The post Skrachy launches livestreaming app for DJs – royalties included appeared first on Music Ally.
Source: Music ally

Good Splits is a streaming royalty calculator for musicians

A new site called Good Splits is promising to help musicians “quickly and easily calculate royalties from aggregator services”. The idea being that they can not just see how much they’re earning, but also split the revenues between their collaborators with the minimum of spreadsheet-wrangling.
“This app hides complicated accounting math inside a simple UI that lets you scan for the most important info and won’t overwhelm you with extra data,” explains the site, although the actual payments will still have to be done by musicians.
The post Good Splits is a streaming royalty calculator for musicians appeared first on Music Ally.
Source: Music ally

Vevo explores demographic differences in digital video habits

Music videos firm Vevo has published a report called ‘The Anatomy of a Video Experience: a Multicultural Story’.
It analyses how people are watching video on various devices – TV, mobile and PC – as well as exploring whether there are differences in behaviour between demographics including Asian, Black / African-American, Hispanic / Latino and White viewers.
The report, which was produced with Magna and IPG Media Lab, unsurprisingly includes some findings that play neatly into Vevo’s business model: for example, 60% of each group is receptive to ads while watching music videos.
The post Vevo explores demographic differences in digital video habits appeared first on Music Ally.
Source: Music ally

Dua Lipa launches #DuaVideo fan challenge with TikTok

Dua Lipa is the latest major artist to launch a TikTok challenge, but in her case, she’s looking for fans to appear in her next proper music video.
The challenge is #DuaVideo and runs for a week, having been launched yesterday with a video by Dua herself. Fans are being challenged to submit clips showing their creative skills in one of three disciplines: makeup, animation or dance, accompanied by the audio from the new single ‘Levitating’.
Warner Music Group is running the contest alongside TikTok, and digital marketing nerds (like us!) may enjoy scooting through the terms and conditions to see how this kind of user-generated contest is structured.
The post Dua Lipa launches #DuaVideo fan challenge with TikTok appeared first on Music Ally.
Source: Music ally

The latest BTS product is a Korean language-learning kit

In March, BTS launched a new video series online called ‘Learn Korean with BTS’ – 30 three-minute lessons teaching their global fanbase how to speak the band’s native language.
Now this has evolved into a physical package developed by the educational arm of Big Hit Entertainment, the band’s management company.
The new product includes four textbooks and a ‘sound pen’ that “lets you hear standard pronunciations when placed on text”, as well as keyboard stickers with the Korean alphabet and a notebook.
The post The latest BTS product is a Korean language-learning kit appeared first on Music Ally.
Source: Music ally

Techstars Music goes virtual and promises founder diversity

The Techstars Music accelerator has announced its plans for 2021, including the addition of Amazon Music as a new ‘member’ partner.
The program will also run entirely virtually for the first time when it kicks off on 16 February 2021, including its selection process, which is underway now.
Its managing director Bob Moczydlowsky is also promising that the startups chosen for the next program will have a diverse range of founders.
The post Techstars Music goes virtual and promises founder diversity appeared first on Music Ally.
Source: Music ally

MelodyVR raises $15.3m to help fund Napster acquisition

Yesterday we reported on MelodyVR’s planned acquisition of streaming service Napster for $26.3m in cash and stock, and wondered why the company was describing it as a $70m deal. A separate announcement from Napster’s majority owner RealNetworks cleared that up: the deal also saw MelodyVR assuming “approximately $44m in payment obligations, primarily to various music industry entities”.
The cash portion of the deal is $15m, and shortly after our story was published, MelodyVR raised $15.3m from a new share placement – it’s publicly listed on the London Stock Exchange’s AIM sub-market – to fund it. The acquisition is expected to be completed later this year.
MelodyVR boss Anthony Matchett talked to Rolling Stone yesterday about the company’s ambitions to combine livestreamed performances and a streaming music catalogue. “Historically, the major recorded music streamers aren’t content creators. They may get content from the record labels but they don’t create new content like we do,” he said. They may pay massive sums of money to broadcasters for exclusive rights to a show, but again that’s not their content. We come at this from a different angle.”
The post MelodyVR raises $15.3m to help fund Napster acquisition appeared first on Music Ally.
Source: Music ally

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