Spotify survey explores music listening trends in India
Posted on: 19 août 2020, by : Amit Gurbaxani

In India, Spotify is in the atypical position of being the non-dominant player in a fairly over-crowded audio-streaming market. The service has yet to update its figure of over two million MAUs for the country, announced shortly after its launch in February 2019.
Since then, local leaders Gaana and JioSaavn have both claimed listenership of close to 200 million. Spotify, however, is widely regarded to have higher levels of engagement than its rival DSPs, especially among fans of Indian independent music. Now it has stats to back that up.
Well, at least stats from a nationwide survey of over 18,000 people in 24 cities Spotify commissioned Nielsen to conduct in January and February this year.
The post Spotify survey explores music listening trends in India appeared first on Music Ally.
Source: Music ally

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