Warner Music acquires viral content firm Imgn Media
Posted on: 17 août 2020, by : Stuart Dredge

Warner Music Group’s latest acquisition is an intriguing one: of Israeli company Imgn Media, which creates videos and memes designed to go viral on platforms like TikTok and Instagram.
TechCrunch reported that WMG paid “just under $100m” for the company, which claims that its content generates more than 3bn views a month, with more than 40 million subscribers (i.e. people who follow its channels on the social apps, not paying subscribers).
The post Warner Music acquires viral content firm Imgn Media appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils