Facebook launches paid livestreams (and takes a pop at Apple)
Posted on: 17 août 2020, by : Stuart Dredge

Throughout the Covid-19 pandemic, musicians offering livestreams have been exploring the different ways to make money from them. Paid ticketing has tended to be restricted to the smaller livestreaming companies, while on the bigger social/video platforms (Facebook/Instagram, YouTube and Twitch) it’s been more about free streams and revenue from virtual item sales and/or merchandise.
So, here’s news from Facebook. “Today we’re launching the ability for businesses, creators, educators and media publishers to earn money from online events,” it announced on Friday. “Now Page owners can create an online event, set a price, promote the event, collect payment and host the event, all in one place.”
The launch covers 20 countries, ranging from the US, UK, Germany and France to Mexico, Brazil, India and Singapore (the full list is here) and will be available to pages that qualify for Facebook’s ‘partner monetisation policies’. The social network said it will not be taking a cut of any revenues from paid events for “at least the next year”. That means 100% of the money will go to creators. Well, usually…
The post Facebook launches paid livestreams (and takes a pop at Apple) appeared first on Music Ally.
Source: Music ally

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