Day: 13 août 2020

How to successfully livestream a music event

  *Learn more about Music and Livestreaming: reaching fans AND making money   Another day, another livestream. Well, probably another thousand of them. A year ago, livestreams were defined by their rarity, now they are defined by their ubiquity. So how to stand out in a market that has suddenly become very busy? We speak […]
The post How to successfully livestream a music event appeared first on Music Ally.
Source: Music ally

Tools: Wavo. Marketing and Analytics for Music

With the huge number of platforms out there driving the success of modern marketing campaigns, it is increasingly challenging to get the full picture of how a campaign is performing and to then decide where to invest or what to amend. Wavo aims to solve this problem for those investing in artist development and marketing, […]
The post Tools: Wavo. Marketing and Analytics for Music appeared first on Music Ally.
Source: Music ally

China’s Twitch equivalent DouYu has 165.3m monthly users

We haven’t written about DouYu before, because the Chinese livestreaming video platform is focused on games rather than music.
The numbers are startling though: according to its latest financial results, DouYu averaged 165.3 million monthly active users in the second quarter of this year, including 58.4 million people on mobile devices.
Meanwhile, DouYu generated RMB 2.51bn ($354.4m) in revenues in Q2, up by 33.9% year-on-year. Of those revenues, only RMB 188.3m ($26.6m) came from advertising, while RMB 2.32bn ($327.8m) came from various ways that users/viewers pay.
The post China’s Twitch equivalent DouYu has 165.3m monthly users appeared first on Music Ally.
Source: Music ally

Beck teams up with Nasa for an AI-powered visual album

Beck released his ‘Hyperspace’ album in November 2019, but now it’s getting reimagined in an interesting way: as a visual album called ‘Hyperspace: A.I. Exploration’.
It’s a partnership with space agency Nasa, pulling in mission images, visualisations, animations and data, using several AI technologies (computer vision, machine learning and generative adversarial neural networks to be specific).
“Actual Nasa expeditions and data are transformed into vivid new universes ‘imagined’ by an emerging new kind of creative intelligence,” as the blurb puts it.
The post Beck teams up with Nasa for an AI-powered visual album appeared first on Music Ally.
Source: Music ally

Spotify launches ‘Day 1 Club’ for its RapCaviar playlist

“Have you been listening to your favorite rappers since Day 1?” asks Spotify’s latest spin-off website, complete with a big red button tagged ‘Prove It’.
Proving it involves signing in to Spotify to be told which hip-hop stars you were listening to early. “An exclusive group of fans that have been riding with an artist the longest,” in Spotify’s words.
“This isn’t a measure of streaming an artist the most. It’s a measure of how early you listened to an artist on Spotify… In this case, we look at the first 15% of fans who listened to an artist on Spotify, before others.”
The post Spotify launches ‘Day 1 Club’ for its RapCaviar playlist appeared first on Music Ally.
Source: Music ally

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