UMG signs NetEase deal and launches label with Tencent Music
Posted on: 11 août 2020, by : Stuart Dredge

It was a busy day for Tencent Music, and for China’s digital music industry as a whole. Universal Music Group made two announcements about its latest deals there: one with NetEase Cloud Music, and the other with Tencent Music.
The NetEase deal is significant: a multi-year direct licensing agreement (rather than UMG’s previous deal that saw Tencent Music sub-license its music to rivals like NetEase Cloud Music.
The new deal will “increase the scope of premium offerings and experiences” on NetEase’s service. That’s not just subscriptions: it sells access to digital albums on top of that (as UMG knows well: Taylor Swift’s new album ‘Folklore did $1.2m of sales in three days on NetEase Cloud Music in July).
The post UMG signs NetEase deal and launches label with Tencent Music appeared first on Music Ally.
Source: Music ally

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