Google launches tools for audio ads on Spotify and Pandora
Posted on: 7 août 2020, by : Stuart Dredge

Is there more money to be squeezed out of the ad-supported music market? Google hopes so. But for once, we’re not talking about YouTube in this context.
Google’s advertising business is also putting some more effort into ad-supported music, with the launch of some audio-focused tools in its Google Ad Manager service, and an audio section of its Display & Video 360 ad-buying platform.
“Advertisers can buy ads from Spotify, Pandora, AdsWizz, iHeartMedia, and Triton Digital, and Google plans to add brand lift, which tracks metrics like brand perception, awareness and purchase intent, for audio ads later this year, similar to what it does for YouTube campaigns,” reported Business Insider.
The post Google launches tools for audio ads on Spotify and Pandora appeared first on Music Ally.
Source: Music ally

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