Influencers firm TalentX gets into the record label business
Posted on: 27 juillet 2020, by : Stuart Dredge

Will Josh Richards be the next new music star to emerge on TikTok? TalentX certainly hopes so. It’s the digital talent management company behind influencer collective Sway LA, of which Richards is a member, and he’s the first signing to the company’s new label TalentX Records.
It’s a partnership with Warner Records, which it claims is a first, and follows partnerships with Sony/ATV and management firm Ozone Entertainment, along with the appointment of a full-time head of music, Gavin Rudolph.
Keen followers of the TikToker penis-disparaging diss-tracks scene will already have a sense of Richards’ artistic merits: his ‘Still Softish’ song from earlier in 2020 has done 27.7m YouTube views and 11.7m Spotify streams.
The post Influencers firm TalentX gets into the record label business appeared first on Music Ally.
Source: Music ally

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