Taylor Swift drops surprise album… with eight deluxe editions
Posted on: 24 juillet 2020, by : Stuart Dredge

“Surprise,” wrote Taylor Swift in a social post yesterday. “Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into.”
The album – ‘Folklore’ – was written and recorded in Covid-19 isolation. “Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world,” wrote Swift.
Cue predictable excitement for Swifties on social media, but also keen interest from the music industry: this is probably the most high-profile ‘quarantine’ album so far from a major artist, so the release and marketing strategy around it will be watched closely.
The post Taylor Swift drops surprise album… with eight deluxe editions appeared first on Music Ally.
Source: Music ally

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