Lianne La Havas campaign wants fans to grow virtual flowers
Posted on: 22 juillet 2020, by : Stuart Dredge

British artist Lianne La Havas has just released her latest, self-titled album, and one of the marketing elements for it wants to encourage fans to get planting… virtually.
The ‘Flowerbed’ website is exactly that: a digital flowerbed where fans can plant a new flower every day. They make those flowers bloom by signing in to Spotify and listening to songs from La Havas’s discography.
There’ll be prizes and raffles as incentives for them to keep coming back and planting / playing, including signed CDs and vinyl copies of the new album, and vouchers for Fleurop, a (real!) flowers delivery service.
The post Lianne La Havas campaign wants fans to grow virtual flowers appeared first on Music Ally.
Source: Music ally

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