Day: 21 juillet 2020

Not retiring just yet: Logic signs a seven-figure Twitch deal

On 17 July, artist Logic announced his retirement ahead of the release of (seemingly) his final album ‘No Pressure’ a week later. “It’s been a great decade. Now it’s time to be a great father,” he tweeted.
As it turns out, it’s also time to sign a megabucks exclusive deal with a livestreaming video service. That service is Twitch, which has made Logic the first musician to sign the kind of exclusivity deal that has traditionally been reserved for gaming streamers.
“I’m blessed enough to have millions of fans and followers. So it is a great partnership. I’m going to bring new eyes to their service, they’re going to bring new money to my bank account,” he joked to The Verge, before (not joking) saying the deal is worth seven figures. Logic already has more than 75,000 followers on Twitch ahead of a livestreamed premiere later today (21 July) of the new album.
The post Not retiring just yet: Logic signs a seven-figure Twitch deal appeared first on Music Ally.
Source: Music ally

TikTok star Addison Rae is launching a podcast on Spotify

Joe Rogan, Kim Kardashian West, Michelle Obama… and now Addison Rae. Spotify’s lineup of podcast exclusives continues to swell, with Rae the latest to join its roster.
She’s currently the second most popular star on TikTok with 51.4 million followers – behind only Charli D’Amelio’s 72.6 million – and now she has a deal with Spotify’s Parcast subsidiary for podcast Mama Knows Best.
It’s a collaboration with her mother Sheri Nicole, and will be exclusive to Spotify, with the first episode already available, and more to follow on a weekly basis. Terms of the deal haven’t been made public at this point.
The post TikTok star Addison Rae is launching a podcast on Spotify appeared first on Music Ally.
Source: Music ally

Elon Musk wants to stream music straight to people’s brains

Who needs expensive Bluetooth headphones or fiddly earbuds that get lost somewhere between the sofa and the shops? Not Elon Musk, that’s for sure.
His latest startup, Neuralink, is reportedly working on a brain/computer interface that can stream music straight to your grey matter.
“If you’ve solved hard problems with phones / wearables (sealing, signal processing, inductive charging, power mgmt, etc), please consider working at engineering@neuralink.com,” tweeted Musk this weekend.
The post Elon Musk wants to stream music straight to people’s brains appeared first on Music Ally.
Source: Music ally

Amplify London pilot to fund five grassroots music projects

In February this year we wrote about Amplify London, a new partnership between YouTube Music and UK charity London Music Fund to support grassroots projects for young musicians.
Now the first five projects to benefit have been announced, which will reach up to 200 11-21 year-olds across London in the UK.
The projects include: a music studio for youth club Ambition Aspire Achieve, which works with vulnerable 12-14 year-olds; songwriting programme Voice Against Hate, which promotes respect and tackles hate in schools; six-day summer camp Girls Rock London in 2021 for young women and trans youth to learn instruments and form bands; six-week training programme for young rappers, producers and sound engineers Ruff Sqwad Arts Foundation; and three-week summer songwriting camp Windrush Amplified, for vulnerable 11-16 year-olds.
The post Amplify London pilot to fund five grassroots music projects appeared first on Music Ally.
Source: Music ally

Facebook signs deal with Indian collecting society IPRS

The Indian Performing Rights Society (IPRS) has signed a deal with Facebook for use of the repertoire it represents in videos, music stickers and stories on the platform.
The deal also covers similar usage on Instagram, with IPRS saying it “will cover licensing and royalties whenever music represented by the IPRS is used on Facebook and Instagram”.
News of the deal comes shortly after Instagram launched its new ‘Reels’ feature in India. It’s the app’s equivalent of TikTok, enabling people to create 15-second videos with music soundtracks.
The post Facebook signs deal with Indian collecting society IPRS appeared first on Music Ally.
Source: Music ally

Apple Music bags exclusive deal for Instagram Verzuz battles

One of the hits of the Covid-19 lockdown has been the Verzuz battles on Instagram, where high-profile artists go head-to-head for… well, they’re less battles and more mutual love-ins, exchanging their hits in an atmosphere of respect.
Anyway, they’ve been hugely popular on Instagram Live: Jill Scott and Erykah Badu attracted more than 740,000 viewers at the peak of their battle in May. Now Apple Music has swooped in to sign an exclusive deal for the franchise.
From now on, each battle will be simulcast live on Apple Music and Beats 1 as it goes out on the Verzuz Instagram Live channel. Apple Music will also have the battles available on-demand after the initial broadcast.
The post Apple Music bags exclusive deal for Instagram Verzuz battles appeared first on Music Ally.
Source: Music ally

Aller à la barre d’outils