Spotify research explores dearth of UK podcast diversity
Posted on: 20 juillet 2020, by : Stuart Dredge

We reported recently on production company Broccoli Content’s launch of an ‘Equality in Audio’ pact to change the lack of diversity in the podcasting industry.
Spotify was one of the companies signing up – admittedly after a bit of public nudging from Broccoli Content boss Renay Richardson – and now the streaming service has published some research that shows why the pact is needed.
Fewer than 5% of the top 100 podcasts in the UK are hosted by Black, Asian and Minority Ethnic (BAME) women or non-binary people, according to Spotify. Meanwhile, it interviewed 1,000 women in the UK who identify as BAME, and found that 74% think that BAME women are underrepresented in podcasting.
The post Spotify research explores dearth of UK podcast diversity appeared first on Music Ally.
Source: Music ally

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