Feature·fm adds conversion data from Anghami, Qobuz and more
Posted on: 15 juillet 2020, by : Stuart Dredge

We’ve reported on Linkfire’s various partnerships to get conversion (or ‘attribution’) data from streaming services, so that music marketers can tell not just that fans tapped or clicked on smart links, but whether they streamed, followed etc afterwards.
But this isn’t an idea confined to one smart-links company. Feature·fm has just announced the addition of its own conversion and attribution features, starting with artists’ own merchandise stores, as well as from data partners Rough Trade, Anghami and Qobuz.
“The advanced attribution data we provide means you will be able to see conversion data for sales, streams and revenue after a fan clicks through to a store from one of your links,” promised the company, which is making the feature available to its Pro Artist, Pro Marketer and Enterprise customers.
The post Feature·fm adds conversion data from Anghami, Qobuz and more appeared first on Music Ally.
Source: Music ally

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