Mike Singer single promoted with stream-to-unlock campaign
Posted on: 13 juillet 2020, by : Eamonn Forde

Warner Music Central Europe has created a stream-to-unlock initiative to push ‘100Tausend’ (‘100 Thousand’), the new single from German artist Mike Singer which is released on 17 July.
Users going to a page on his website pick their streaming service of choice and then they have to play ‘Paranoid’ (the first single from the new album) as well as pre-save or pre-add ‘100Tausend’.
As more fans do this, it will trigger an incremental reveal of the lyrics and when the campaign reaches 100% of its target, a snippet of ‘100Tausend’ can be heard before its full release at the end of the week.
The post Mike Singer single promoted with stream-to-unlock campaign appeared first on Music Ally.
Source: Music ally

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