Spotify snags $20m podcast advertising deal with Omnicom
Posted on: 9 juillet 2020, by : Stuart Dredge

Podcasts have sent Spotify’s valuation soaring in recent weeks, but they’re also starting to generate income for the company.
Yesterday, it announced a ‘strategic podcast advertising partnership’ with advertising giant Omnicom Media Group, which sees the latter committing a $20m spend for the remainder of 2020.
Note, this is a drop in the ocean of Omnicom’s $35bn annual spend – 0.06% to be specific – but it’s a start as Spotify looks to grow advertising revenues for its non-music content.
The post Spotify snags $20m podcast advertising deal with Omnicom appeared first on Music Ally.
Source: Music ally

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