UMG strikes distribution deal with Indian label Desi Melodies
Posted on: 7 juillet 2020, by : Stuart Dredge

Universal Music Group has big ambitions in India, having launched local hip-hop label Mass Appeal India last August; building its VRYL Originals roster of artists; and expanding its leadership team early this year.
Now UMG has announced a distribution deal with Indian label Desi Melodies, which focuses on Punjabi music – at a time when ‘regional’ music is one of the big growth areas in India. The deal is multi-year, exclusive and global.
UMG will distribute all audio recordings from Desi Melodies, including its back catalogue. Note ‘audio’ in that sentence: the Indian label has more than 5.5 million subscribers and 1.6bn views on its YouTube channel, but that appears to be not included in the deal.
The post UMG strikes distribution deal with Indian label Desi Melodies appeared first on Music Ally.
Source: Music ally

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