Report: global app spending was $50bn in first half of 2020
Posted on: 1 juillet 2020, by : Stuart Dredge

Could a global pandemic take the shine off the growth in the amount of money people spend on and within mobile apps? It could not.
“Consumers spent a combined total of $50.1 billion worldwide on the App Store and Google Play in the first half of 2020,” claimed app analytics firm Sensor Tower. “This was 23.4 percent more than the $40.6 billion we estimate mobile users spent across both stores during the same period in 2019. Previously, revenue had increased 20 percent between the first half of 2018 and 2019.”
So growth is accelerating, even though it’s now 12 years since the launch of Apple and Google’s app stores. Note, Sensor Tower’s figures are about spending, not overall revenues – they don’t include advertising, nor do they include money spent outside those App Store payment systems (Spotify subscriptions, Uber ride fees, Deliveroo payments etc).
The post Report: global app spending was $50bn in first half of 2020 appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils