Music Ally Startup Files: SyncFloor aims to shake up the sync market
Posted on: 29 juin 2020, by : Joe Sparrow

Kirt Debique met his SyncFloor co-founder Cestjon McFarland during a 20-year stint at Microsoft. Immersed in the Seattle music scene, he left the tech giant to start a label (Brick Lane records, named after his favourite part of London) when the music industry was struggling.
“I spotted the bottom of the trough of the last disruption in 2012 and saw that everyone was having a hard time. It disproportionately affected the indie community and I wanted to try to find a way to help them,” says Debique.
At his label, he tried to create an environment that was good for artists – investing in them, with an artist-favoured split. “One of the artists’ legal team once asked me, ‘so are you guys a non-profit?’ because they were so amazed at the terms! That’s how I learned about the music industry.”
As the music business returned to health he realised that, “the back end had a lot of archaic processes, with a disproportionate impact on the indie industry. So I wanted to combine my tech background with my interest in the indie sector – and use software as a connector.”
The post Music Ally Startup Files: SyncFloor aims to shake up the sync market appeared first on Music Ally.
Source: Music ally

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