Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea
Posted on: 24 juin 2020, by : Rocio Sanchez

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where its acts engage with their fans to build incredible levels of loyalty, why trans-media marketing underscores everything they do […]
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Source: Music ally

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