Spotify steps up podcast monetisation with in-app offers
Posted on: 23 juin 2020, by : Eamonn Forde

Spotify is trying something new around podcast advertising: ‘in-app offers’. It means that when someone’s listening to a podcast and hears an ad from a sponsor with a particular offer, they’ll also be able to tap on a link to redeem that offer from within the podcast’s episode page in Spotify’s mobile app.
“Most podcast listening happens in screenless moments like when you’re getting ready for work, exercising, running errands, cooking dinner, or washing the dishes. If you hear a compelling offer, you need to make a mental note of it for when you return back to your phone or computer,” is how Spotify described the problem it’s trying to solve here (as much for advertisers as for listeners).
The post Spotify steps up podcast monetisation with in-app offers appeared first on Music Ally.
Source: Music ally

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