Linkfire’s latest streaming data partnership is with Deezer
Posted on: 16 juin 2020, by : Stuart Dredge

Music marketing firm Linkfire has announced a deal with Deezer to access data on what music listeners do after following one of its ‘smart links’ to the streaming service.
Artists, labels and marketers using Linkfire will now be able to see, for example, whether fans have gone on to play a song, add it to their library or to one of their playlists on Deezer.
It’s the latest such ‘attribution’ or ‘conversion’ data partnership for the company, tackling the longstanding problem of understanding how clicks/taps on smart links translate into streams and other fan actions: data that helps to judge whether marketing budget has been well spent or not.
The post Linkfire’s latest streaming data partnership is with Deezer appeared first on Music Ally.
Source: Music ally

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