YouTube Select aims to boost YouTube’s advertising revenue
Posted on: 20 mai 2020, by : Stuart Dredge

A blunt truth underpinning the ‘value gap’ debate: if YouTube is going to pay music rightsholders more royalties, one of the best ways will be by increasing its advertising revenues. Which, as we reported earlier this year when parent company Alphabet started disclosing them, have grown from $8.15bn in 2017 to $11.16bn in 2018, then $15.15bn […]
The post YouTube Select aims to boost YouTube’s advertising revenue appeared first on Music Ally.
Source: Music ally

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