Music Ally Startup Files: Fanaply’s limited-edition digital collectibles
Posted on: 5 mai 2020, by : Joe Sparrow

In November 2019, WMG’s head of innovation, recorded music, Scott Cohen told Music Ally that he was interested in the ways that blockchain technology could create new value for the industry. One example: digitally-scarce collectibles that fans would buy and show off.
Fast-forward six months, and one of the startups in the latest cohort for the Techstars Music accelerator, Fanaply, is working on exactly that. WMG is one of Techstars Music’s partners. Go figure.
At a time when tips economies are creeping onto the music industry’s radar again, the company’s pitch is different: why ask fans to tip to show their devotion, when they could buy an exclusive, limited-edition virtual item that displays their fandom to the world?
The post Music Ally Startup Files: Fanaply’s limited-edition digital collectibles appeared first on Music Ally.
Source: Music ally

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