Serving the Superfans: takeaways from today’s BPI / ERA / Music Ally online insight session
Posted on: 29 avril 2020, by : Stuart Dredge

Today was going to be the day for an insight session put on in London by British industry bodies the BPI and ERA in partnership with Music Ally about ‘Serving the Superfans’. Covid-19 put paid to the in-person plans, so the event was taken online via Zoom. Here’s our report of some of the key takeaways.
Music Ally’s Eamonn Forde introduced the event by talking about some of the findings from his ‘Serving the Superfans’ report which will be published next week, to follow on from today’s event.
He talked about the long history of the superfan, which stretches back to a performance in Paris by Franz Lizt in 1844, which was notorious for provoking fan hysteria.
“That essence of fandom hasn’t really changed that much. It’s about an overwhelming love for an artist and their music, and complete identification with that. The artists and fans are the two constants here, it’s just how they are connected and reach each other that has changed,” said Forde.
The post Serving the Superfans: takeaways from today’s BPI / ERA / Music Ally online insight session appeared first on Music Ally.
Source: Music ally

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