Music Ally Startup Files: Ampled’s artist-owned ‘relationship platform’
Posted on: 16 avril 2020, by : Joe Sparrow

As the Covid-19 (coronavirus) pandemic drapes the world in uneasiness, many of our established economic systems are blinking under the cold light of community-centric scrutiny – including the music industry.
The impact on streaming is still being debated, but the abrupt shutdown of the live music industry – and the disappearance of the income associated with it for musicians – is very clear. That in turn is sparking renewed discussion about the wider financial support system for artists and songwriters.
Artist and Ivors Academy committee member / PRS for Music director Tom Gray didn’t mince his words when recently addressing major label and streaming service executives alike in a Twitter thread about the current structure. “It is time, under the present circumstances for these people to fix the problem if they give a fuck about the ecosystem.”
Startups have a role to play in how this system evolves too. Ampled is one of them, although ‘startup’ may not be the best description. It’s an artist-owned cooperative, which is building a platform for fans to directly support musicians.
Music Ally wrote about its launch in January this year, but now we have spoken to founders Austin Robey and Collin Lewis about what they’re doing. The interview was conducted before the coronavirus pandemic took a worldwide grip on society – in case you’re wondering why it’s not discussed – but some of their thoughts may be even more relevant in the light of developments since.
Why is it a cooperative? “It’s the only way to address systemic inequalities in the platform economy,” says Robey. “We’re fundamentally optimistic. Cynicism is why entrenched music industry incumbents are not qualified to make a company like this.”
The post Music Ally Startup Files: Ampled’s artist-owned ‘relationship platform’ appeared first on Music Ally.
Source: Music ally

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