Day: 16 avril 2020

Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing

HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and to more easily find the right fit.  The platform says it has a database of 11m+ influencers across Instagram and YouTube, scraping information from publicly […]
The post Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing appeared first on Music Ally.
Source: Music ally

What can the music industry learn from the biggest YouTube channels?

For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views on the platform, while music videos make up the lion’s share of YouTube’s top 10 clips. But that certainly doesn’t […]
The post What can the music industry learn from the biggest YouTube channels? appeared first on Music Ally.
Source: Music ally

Sandbox Issue 250: The power of smaller playlists

Lead: The likes of New Music Friday and Today’s Top Hits might theoretically get your music in front of the most people; but if they are not listening, then what’s the point? In a business that has long run on the assumption that “big is best”, the opposite is proving true when it comes to […]
The post Sandbox Issue 250: The power of smaller playlists appeared first on Music Ally.
Source: Music ally

Study: privacy worries DO put people off products and services

This is one of those things that may seem obvious, but it’s useful to have some hard data for. The Pew Research Center in the US has been surveying Americans about whether privacy concerns would stop them from using a product or service. 52% of respondents said that they had recently decided not to use something […]
The post Study: privacy worries DO put people off products and services appeared first on Music Ally.
Source: Music ally

Houseparty video-chat app signed up 50m new users in last month

50 million people have signed up to video-chatting app Houseparty in the last month alone, according to its CEO Sima Sistani, speaking in an interview with Bloomberg. The app is riding the same stay-at-home wave as Zoom (which has grown from 10 million daily active users at the end of 2019 to more than 200 million […]
The post Houseparty video-chat app signed up 50m new users in last month appeared first on Music Ally.
Source: Music ally

Drake’s ‘Toosie Slide’ heads towards 3bn views on TikTok

Drake released his new track ‘Toosie Slide’ on 2nd April, and as we reported before, TikTok and other social platforms were part of its marketing strategy right from the start, thanks to the recruitment of some prominent dancer influencers. How’s that campaign going? Well, there have been more than 2.8bn views of TikTok videos using the #toosieslide […]
The post Drake’s ‘Toosie Slide’ heads towards 3bn views on TikTok appeared first on Music Ally.
Source: Music ally

Today’s positive coronavirus-related industry news (16 April)

There’s more news from the MusiCares Covid-19 Relief Fund in the US, which has now secured contributions from collecting societies ASCAP, BMI and SESAC. The fund is now past the $10m mark on the back of support from all quarters of the music industry. Meanwhile, in the UK another collecting society, PPL, is donating £700k to […]
The post Today’s positive coronavirus-related industry news (16 April) appeared first on Music Ally.
Source: Music ally

Opposition filed to Liberty Media plans to increase iHeartMedia stake

In December 2019, it was reported that media group Liberty Media was seeking to increase its stake in radio and streaming group iHeartMedia – possibly to a level that would give it control of the latter company. Now a range of artist rights and consumer groups have written to the US Department of Justice outlining their opposition to […]
The post Opposition filed to Liberty Media plans to increase iHeartMedia stake appeared first on Music Ally.
Source: Music ally

Scott Cohen: Covid-19 could be live industry’s ‘Napster moment’

Warner Music Group’s chief innovation officer for recorded music, Scott Cohen, thinks that the Covid-19 coronavirus pandemic could be a ‘Napster moment’ for the live music industry. Cohen was speaking in a ‘From Holograms to the Holodeck’ online panel last night convened by the Social Broadcasting Company. “With this Covid-19 disruption, is this doing to […]
The post Scott Cohen: Covid-19 could be live industry’s ‘Napster moment’ appeared first on Music Ally.
Source: Music ally

Music Ally Startup Files: Ampled’s artist-owned ‘relationship platform’

As the Covid-19 (coronavirus) pandemic drapes the world in uneasiness, many of our established economic systems are blinking under the cold light of community-centric scrutiny – including the music industry.
The impact on streaming is still being debated, but the abrupt shutdown of the live music industry – and the disappearance of the income associated with it for musicians – is very clear. That in turn is sparking renewed discussion about the wider financial support system for artists and songwriters.
Artist and Ivors Academy committee member / PRS for Music director Tom Gray didn’t mince his words when recently addressing major label and streaming service executives alike in a Twitter thread about the current structure. “It is time, under the present circumstances for these people to fix the problem if they give a fuck about the ecosystem.”
Startups have a role to play in how this system evolves too. Ampled is one of them, although ‘startup’ may not be the best description. It’s an artist-owned cooperative, which is building a platform for fans to directly support musicians.
Music Ally wrote about its launch in January this year, but now we have spoken to founders Austin Robey and Collin Lewis about what they’re doing. The interview was conducted before the coronavirus pandemic took a worldwide grip on society – in case you’re wondering why it’s not discussed – but some of their thoughts may be even more relevant in the light of developments since.
Why is it a cooperative? “It’s the only way to address systemic inequalities in the platform economy,” says Robey. “We’re fundamentally optimistic. Cynicism is why entrenched music industry incumbents are not qualified to make a company like this.”
The post Music Ally Startup Files: Ampled’s artist-owned ‘relationship platform’ appeared first on Music Ally.
Source: Music ally

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