Day: 6 avril 2020

How Does Music Marketing Personalisation look like in 2020?

Marketing used to be based around demographic categories or social archetypes, but the more marketers and digital platforms know about you, the more personalised they can become in terms of both messaging and products. There are enormous opportunities here but also a growing need to tread carefully around just how deep and tailored marketing can […]
The post How Does Music Marketing Personalisation look like in 2020? appeared first on Music Ally.
Source: Music ally

Tools. Zaiko: Ticketing in times of Coronavirus

For the music industry, it was live that got hit first and hit hardest by COVID-19; but technology is helping to plug some of those gaps caused by the mass cancellation of shows and festivals.    Tokyo-based platform Zaiko is known as a white-label ticketing platform but quickly built a ticketed concert live stream solution […]
The post Tools. Zaiko: Ticketing in times of Coronavirus appeared first on Music Ally.
Source: Music ally

FanBytes ByteHouse is a Big Brother-style house with UK TikTok stars

Imagine trying to launch a project at this specific point in time that involved a group of TikTok stars living together in a Big Brother-style house. Impossible. Luckily for agency Fanbytes, said TikTokers moved into its new ‘ByteHouse’ before the current social-distancing lockdown in the UK, so its project can proceed as planned. That project […]
The post FanBytes ByteHouse is a Big Brother-style house with UK TikTok stars appeared first on Music Ally.
Source: Music ally

Report suggests Apple might buy live-VR startup NextVR

Music Ally has been writing about virtual-reality startup NextVR since 2015, when it raised a $30.5m funding round from investors including the Madison Square Garden Company for technology that would enable music concerts and sports events to be broadcast live to VR headsets. T he company had already streamed a concert by Coldplay. It then signed a deal with […]
The post Report suggests Apple might buy live-VR startup NextVR appeared first on Music Ally.
Source: Music ally

Dolby On could help musicians sound better on Twitch livestreams

Audio company Dolby has just launched its Dolby On app for Android, following its earlier release for iOS. It allows users to record high-quality audio and video on their smartphone. More interestingly, however, the company has also announced that the iOS version of Dolby On now works with live-video platform Twitch, enabling users to livestream […]
The post Dolby On could help musicians sound better on Twitch livestreams appeared first on Music Ally.
Source: Music ally

Drake tapped dancing influencers for ‘Toosie Slide’ release

If you’ve been spotting Drake’s new track ‘Toosie Slide’ all over your socials in recent days, it’s no accident. Rolling Stone has a piece explaining how the artist enlisted some popular dancing influencers to promote the single. Toosie, Hiii Key, Ayo & Teo (the latter are a duo) are the influencers in question, popular on TikTok, Instagram […]
The post Drake tapped dancing influencers for ‘Toosie Slide’ release appeared first on Music Ally.
Source: Music ally

The Rattle goes non-profit while Tileyard goes north

Two of London’s physical music-tech communities have announced plans for their future. The Rattle, which now has bases in London and Los Angeles to bring musicians, producers, music professionals and startups into the same community space, has announced that it is diverting 100% of its profits to help artists struggling with the financial impact of […]
The post The Rattle goes non-profit while Tileyard goes north appeared first on Music Ally.
Source: Music ally

Tencent plans Africa expansion for Joox music streaming service

In its last set of financial results, Tencent Music revealed that it had 644 million mobile monthly active users of its online music services, including 39.9 million who were paying. That represents the scale of its business in its homeland, China, but now its parent company Tencent Holdings is planning some music-streaming expansion in another part […]
The post Tencent plans Africa expansion for Joox music streaming service appeared first on Music Ally.
Source: Music ally

Pollstar says 2020 global live revenues would have been $12.2bn

In the 1980s and 1990s, Bullseye was a popular darts-based British TV game show, complete with a ‘look at what you could have won’ element where losing contestants were shown the grand prize they’d just failed to win. It’s hard not to be reminded of that by Pollstar’s announcement on Friday of its estimate for what global live-music […]
The post Pollstar says 2020 global live revenues would have been $12.2bn appeared first on Music Ally.
Source: Music ally

TikTok has label licences, but publishers are threatening to sue

We reported last week on TikTok signing short-term licensing deals with major labels, as a bridge to longer agreements at a later date. However, Bytedance’s social app still has some licensing headaches on the publishing side, and US body the National Music Publishers Association is threatening to make them worse. According to the Financial Times, […]
The post TikTok has label licences, but publishers are threatening to sue appeared first on Music Ally.
Source: Music ally

Report: there were 358m music subscribers by the end of 2019

The IFPI has delayed the publication of its Global Music Report, with no new date yet set for its analysis of recorded music figures for 2019. A new report from Counterpoint Research is plugging one of the knowledge gaps: the number of people subscribing to music services globally. It claims this figure grew by 32% in 2019 […]
The post Report: there were 358m music subscribers by the end of 2019 appeared first on Music Ally.
Source: Music ally

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